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'TFIOS' TRAILER + ADVERTISING ANALYSIS

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Megan Farrington

on 8 June 2015

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Transcript of 'TFIOS' TRAILER + ADVERTISING ANALYSIS

ASSIGNMENT BRIEF
Introduction:

Task 1) In this first task I will be analyzing the creative mediums in which the creative media sector uses to promote their products.

Task 2) I will also explain the semiotics of two example mediums from the same product: the teaser and the main release poster. I will also include a trailer analysis. Furthermore I will explain the connotations and denotations regarding the advertisements and how they persuade people to want to watch the film .
continued...
The main figures in the background are represented both photographically and illustratively. The messages are primarily visual although there are some verbal elements. In addition to this the intended audience is most likely 15 - 24 as the book is a Young Adult (YA) targeted novel.
Outlining Mediums
In this section I will outline and explain the reasons behind why the media industry uses techniques such as enigma codes /
'mise-en-scene'
in these advertisements to draw certain targeted demographics into their product.
Here I will discuss different ways in which advertisers can promote their media products. This examples of how a television show advertises itself in a magazine.
The 'main' poster.
In the main release poster there are many things that tell us about the demographic of this film. The entire poster is composed of bright vibrant and positive colors; earthly tones such as browns, greens and blues are seen. These positive colors state that it will be a positive film. The blues, browns, and greens are earthly colors. In a semiotic sense; this could imply that while it is lighthearted it could also carry a powerful message.
descriptive analysis of media convention +
my `THE FAULT IN OUR STARS` poster analysis
-
Assignment presentation
The symbolism is very strong is the poster - simple - yet effective. As there are many examples: Hazel's (Shailene Woodley) cannula can be clearly seen, this leads the audience to think that she is ill.
Very ill, this implys' further that she so ill she might not have much time left. However Augustus (Ansel Elgort)
does not appear to have anything wrong
with him.
The layout is quite bold with both actors (Shailiene and Ansel) taking up most of the composition in the frame. This tell us that they are clearly the main characters and have the largest role. The actors centered are quite close and intimate. This shows love and happiness. Something that will always appeal to any audience as a whole. They are clearly in love.
Magazines...
The
Breaking Bad
Series Finale Poster
social media
For many years social media such as Facebook, Twitter and Tumblr have been used in order to spread the word about up coming films/tv shows and/or films/tv shows that are curently avadible to the public.
poster
Perhaps one of the most common adverticing method - one of which I will explaining more later - as the poster. Coming in many diffrent syles - main, character and teaser and many diffrent conutaions, the poster has been around for quite sometime.
continued;
Throughout the '
Breaking Bad'
series a lot of iconography is used on a regular basis and this is no different with the posters. In this example we can clearly see the now iconic RV - which Walt and Jesse use to unsucsessfully conduct their first 'cooking session'. This must be a symbol of
narritive
, as it makes the audince remeber a scene from the pilot. This is effective as if reminds the audince of why they loved the series in the first place.
genreal conventions
The general conventions of these mediums consist of many diffrent things: enigma codes, narrative, genre ect.
For example -
social network adverts
In this example Twitter uses a page to advertise the Marvel studios
'Gardians of the Galaxy',
this is to get the word out even further because so many people use social media now.
The inglorious bastards poster
Is quite typical of the action genre
This baseball bat with blood splatters on it suggests violence which is common for action films.
The war helmet suggests a historical referance, that maybe this is set in a diffrent time. More intresting is the creast on the helmet.
Quentin Tarantino is very well known for action movies and has made a lot of Oscar winning pictures such as the 'KILL BILL' series, 'JACKIE BROWN', and 'SIN CITY'.
Main Release Poster
Teaser Poster
welcome
what is "mise-en-scene"?
media conventions explained.....
Min-en-scene (French for "visual theme") basiclly means everything you can viusally see in an image / poster / trailer. This includes lighting, actors, the set, props, and so on, it is also how we as an audince understand the information that we interperate on screen, and understand that narrative of the prodution.
the extended trailer
of 'the fault in our stars'
trailer anaylsis
At first....
It begins with upbeat music audio and narration. There is then a short panning shot of a girl [Hazel Grace] laying down, staring up looking at the audience. She has breathing tubes in her nose, this is our first clue that something is not right.
Next there is a small montage of shots featuring Hazel and a boy; one of them dancing, kissing and embarrassing. The voice over goes onto say: "I like that version as much as the next girl... it's just not the truth."
The view is then snapped back to a close up of Hazel in the same position as before, staring at the audience and closing her eyes.
Medium shot of Hazel
trailer analysis
Next....
Following this there is a pause followed by more narration:
"It's just not the truth.." There is then another series of montages this time featuring Hazel at doctors appointments, at home, and at support group. This furthers our worry that she is really not well and it very clear to the audience that something quite serious is going on.
This emphasizes a sense of build up; so far the pace of the edit has been relatively slow.
This is proven correct when a man in support group asks her "how she's doing?" and the voice over - Hazel's thoughts - replies:
"besides the cancer?"
and then Hazel herself "
alright, I guess"
trailer analysis
The text reads "based on the best-selling novel by John Green.
This is significant because the audience already knows the plot, so fans of the books will automatically be inclined to see the movie. Also this is reinforcing that those that don't know the plot will not be disappointed. Furthermore it is also advertising the book itself.
trailer analysis
After the upbeat tempo kicks in the narration increases, now becoming more prominent throughout the trailer.
There is then another series of montages; the signification one being Hazel bumping into the boy we first saw in the beginning - Augustus Waters. He smiles at Hazel, walking away, only to glance back.
Hazel and Augustus first meet.
It is notable that the music pauses for a second so that we can clearly focus on those two characters.
"Sorry"
"My bad"
trailer analysis
Throughout the next couple of shots we see Augustus introduce himself followed by Hazel and Augustus seen getting to know each other. All of the montages are key in the trailer because it signifies yet another passage of time; it makes us root for them as a couple.
trailer analysis
This is the turning point of the pace, editing and atmosphere.
The tempo picks up once more, signifying a passage of time and there is a series of fast medium shots of Augustus and Hazel's parents as she's taken into hospital again.
trailer analysis
Towards the end of the trailer there is a series of panning and tracking shots centering on the passage of Hazel's and Augustus' friendship to relationship.

For example this one of Hazel.
Actors
Set
enigma codes....
Enigma codes (otherwise known as action codes) are most commonly used in TV shows, films. and TV adverticements.
This could include refecances
[ ]
The composition in this poster is very simple but effective. It shows the RV - Jesse's RV in the show. With the tagline:
"It was all in the chemistry. Thanks to everyone who made bad so good."
This makes us as the audience root for them as a couple and want them to be together.
This links to....
The theroy of the sign and the signifier. The 'sign' is the literal meaning foe example the colour red. It's just a colour when you look at it simply but what it means - the signifier, the consept of the literall meaning. For example the colour red can mean many different things in many different circumstances: love, passion, danger, blood, and many more.
Now applying this to the 'Breaking Bad' poster..
Disregarding the RV for a second to just look at the colours and the compasition once more. The actual RV is facing the setting sun, indecating that time has passed and that it is almost the end of something. It is parked in the middle of the dessert, a prominent set in the show.
'Breaking Bad' poster continued..
trailer analysis
It is notable that the trailer also showcases well known quotes from the book:

"You don't get a choice if you get hurt in this world but you do have a choice in who hurts you.' - Augustus


trailer analysis
Lastly we see the title of the movie adaption in a similar style to the front cover of the book.
conclusion
All book to screen adaptations have a huge fan base and following, this is no different with 'The Fault in Our Stars', so because of this 'TFIOS' grossed $48,002,523 on its opening weekend and $124,868,837 in total.
the
trailer
analysis
Full transcript