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Business Plan

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by

Nitza Hernández

on 1 July 2013

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Transcript of Business Plan

Finance
- Subresellers (30%)
(integrators, finders, subresellers)
-Direct sales (70%)
-Customer talks: wine tasting, fine dinning, movie, soccer games
-Success stories plan
Go-to Market Plan
Strategy Map
Context
Terms
Customers
Processes
C R M
Training
Lead Generation
Indirect Sales
Successful Projects
Use of CCS Methodology
Presence
Maintenance
$

Lead registration
Followup
% Certified Staff
Hit rate, pipeline
% Channel Sales
% Successful Projects
Consolidate our presence
% Renewals
Sucess stories
-More than 21 years of experience distributing World Class IT products
-Offices in Mexico City, Guadalajara, Monterrey and Bogota
-Subresellers covering the rest of the territory
-Partners in Guatemala, Panamá, Colombia, Argentina.
-Yearly growth of 50%+
-160+ customers
-Customers in all industries
-At least 10% of the 100 largest companies
A new Business Unit (IT911 S.A. de C.V.) to run the Aurea distribution.
Dedicated structure:
-channel manager
-sales reps
-tech support (centralized help desk)
-marketing and demand generation agency.
Growth Plan
Learning and Growth
- Demand Generation: external agency
Loyalty
Professional demand generation process
Maintenance renawal
Our mission is to provide innovative information technologies and conceptual elements that help our customers to successfully execute their business strategies.

Mission
3 years contract
Training and certification
Marketing funds based on performance
Support
Unattended install base
% margin
High level of access to sales material
and training
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Full transcript