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McDonald's Project Management Failure

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by

Kelvin Chau

on 25 February 2015

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Transcript of McDonald's Project Management Failure

From riches to rags
Stopping the bleeding
Inside scoop of the story
How It Failed
Why It Failed
Mitigating the Failures
1. Poor scope
2. Poor project management
3. Lack of experience
4. Lack of stakeholder engagement

Learning when to throw in the towel



"Failure is the key to success; each mistake teaches us something."

Morihei Ueshiba
$170,000,000
Tuesday, February 17, 2015
Vol XCIII, No. 311
The Story of How It All Started
If time could rewind itself
In 1999, McDonald's corporation was having a hard time due to various circumstances. To alleviate the on-going problems, McDonald's proposed a project namely "Innovate" which estimated to cost over 1 Billion dollars over the next five years. In 2003, after the first ever non-profiting quarter, the project was scrapped.
What Could Have Been Done
Ensure project is achievable within time, scope, and cost
Ensure top management has experience and knowledge in executing the project
Implementation of project methodology
Improve communication with stakeholders
McDonald's McFail
www.fastcoexist.com
What Happened
The Purpose of Project Innovate
1. Increasing customer satisfaction
2. Monitoring standards
3. Improve supply chain
4. Improving employee training and turnover

Near-term expected benefits were not present
Ongoing costs spiraling out of control
www.marketingdirecto.com
What to take home
Lessons Learnt
Start small
Don't bite more than you can chew
Buy-in from all stakeholders
Use real data for testing
Effective project management is the key to success
Full transcript