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A STUDY ON THE TYPES OF MOTIVATION THAT INFLUENCES CAREER CHOICE USING SEGI UNIVERSITY STUDENTS AS A CASE STUDY

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by

Fiona Reyana

on 24 July 2013

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Transcript of A STUDY ON THE TYPES OF MOTIVATION THAT INFLUENCES CAREER CHOICE USING SEGI UNIVERSITY STUDENTS AS A CASE STUDY

Chapter 1: Introduction
Chapter 3:
Methodology
Study Design
Chapter 2: Literature Review
Chapter 4: Results and Discussion
Chapter 5: Conclusion
A Study on the Types of Motivation
that Influences Career Choice
using SEGi University Students as a Case Study
by Loo Yun Jing, Fiona

Research Aim
To explore the types of motivations that influence students’ inclination towards specific career choices.

Research Objective
To determine if the aspiration for higher income status correlate with the intention to be employed under a large company.
To investigate if the aspiration to be able to gain independence correlates with the intention to be self-employed.
To study if the aspiration to innovate for new ideas correlates with the intention to start a new business.
Research Questions
Does the aspiration for higher income and status correlate with the intention to be employed under a large company?
Does the aspiration to gain independence correlates with the intention to be self-employed?
Does the aspiration to innovate for new ideas correlates with the intention to start a new business?
Hypothesis
Significance of Research
To help university graduates determine if their career choice correlates with their motivation
Corporations can find out what types of task or position suits their employee better
Limitation of Study
Motives for Career Choice
Theoretical Framework
Career Choice
Survey distributed online
Inclusion
and Exclusion Criteria:
Inclusion:
Exclusion:

Students studying at SEGi University
University students who are 3rd and 4th year in their studies

Students not studying at SEGi University
University students who are not 3rd and 4th year in their studies

Sampling
Convenience Sampling:

3rd and 4th year graduate students in SEGi University
Statistical Analysis
SPSS: data analysis

Mircosoft Excel: chart illustration
Motivations for Entrepreneur
as the Career Choice
Motivations for Self- employment as the Career Choice
Motivations for Employment as Career Choice
Respondents' Career Choice
Thank you!
Most of the respondents chose employment as their first step into their working life.
All rated as highly important.
Recommendation
H1
H2
H3
The relationship is positive but weak.
Longer time frame
Other areas of research
Avoid instrument error
All three hypotheses are supported.

Different types of motivation do influence specific types of career choice.
Full transcript