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SF Meet Up: Community Managers
Transcript of SF Meet Up: Community Managers
to Building COMMUNITY
Building Global Engagement in EDU & Business Communities
Social Media at Prezi
up to 3 weeks
Power week 2X
Values & Community
Don't be something for everyone; be everything for someone.
Meet your audience where they are.
Listen to what they have to say.
Empower them to share their stories.
"Prezi for Professionals"
Large audience, low engagement
Targeted audience, high engagement
ROI OF SOCIAL MEDIA?
WHAT IS THE
Zsofi travels to San Francisco
global community programs
My journey at Prezi
for a month:
after a month:
Prezi Support Community
WHAT THEY DO:
But let's go back in time
What was the need that drove Prezi to consider community?
have constructive conversations
What about Prezi’s culture and/or its customer base that makes community a great option?
development is feedback-based
We consider user feedback
We wanted a platform where:
with the help of the
BUT! We had to realize:
people need a
Support Team monitors
question - content
Support Team needs to be present
while there is still peer-to-peer support
we also have Support Reps present
promote good answers
monitor the most frequently asked questions and taylor content pieces accordingly
close and archive old, out-dated issues
What else do we use our forum for?
Number 1 communication channel with non-paying users
Redefine the champion program
motivate 'heavy' Prezi users to share their ideas, knowledge
resource for hiring
build relationship with acive, helpful, talented Prezi users
people share ideas, comment on each others'
shape the feedback Support provides the product teams with
show issues, questions from a different perspective
Users often come up with creative, smart workarounds
Prezi em Português
Support the users throughout the whole journey
Share ideas and become better presenters
Getting started with Prezi
Having smart people on the forum
Create an environment where people can become more confident users
Share their prezis, best practices, success stories
also making sure that users can find the answers to their questions
This is cool!
tips for making these programs successful
THIS CONVERSATION IS HAPPENING WITH OR WITHOUT YOU.
The last app you downloaded..
Virality of prezis
We've built meaningful partnerships that continue to bear fruit for Prezi
TURN USERS INTO FANS.
community management platform
keep in touch with the users