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Diffusion of Innovation
Transcript of Diffusion of Innovation
Diffusion of Innovation:
The process in which an
is communicated thorough certain
among the members of a
Diffusion of innovation Theory
Seeks to explain why, how, and at what rate an innovation spread among cultures and population
Explains how the social members adopt the new innovative ideas and how they made the decision towards it (Micro-level)
Who makes the decision to accept the new trend?
: The latest buzz in make up indsuty
: is the degree to which an idea or product is perceived as better than the existing standard
: How easily can I use my past experience to understand how this new product functions or what this new work means?
(or simplicity) is how easy it is for people to understand the new idea or use the new product.
. How effortless it is for the target audience to interact with the new concepts or experiment with the product? How easily can they try it out?
is the noticeable results of trying or consuming the idea.
Attributes of Innovation
"Diffusion of Innovations"
1 .desirable vs. undesirable
2. direct vs. indirect
3. anticipated vs. unanticipated
Pharmaceutical companies use a software program that allows them to figure out how physicians are connected to each other.
They use those ties to accelerate the adoption of newly introduced drugs
It helps companies decide where to send a representative, or whom to invite to a talk about a drug.