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Blue Ocean

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by

Nabil Hossain

on 6 January 2014

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Transcript of Blue Ocean

Air ASIA
• Rightly priced
• Hygienic
• Better environment
• Emotional appeal
BLUE OCEAN
STRATEGY

the
Small aircraft faster speed
Meal from Air Asia
KLIA well decorated
LCCT simply decorated with crowd
AIR ASIA
OLD-TOWN WHITE COFFEE
•Rightly priced
•Hygienic
•Better environment
•Emotional appeal
•Price of coach & speed of flight
•P2P Diredt flight
•No Frill – User pay
•Budget Travel Package
• Vibrant and fun
• Sweeter and easier to drink
• Brand is not important anymore
Toward Blue Ocean Strategy
Blue ocean is not only about technology
Ford’s revolutionary assembly line & meat packing industry.
Incumbents create blue ocean
Strategic move.
Building brands: Model T, IBM 360
The Paradox Of Strategy
39% of total profits delivered by line extension
61% of total profits delivered by new new markets
Military strategy
Competitive Advantage
New market where little or no competition exists.
Blue Ocean denote all the industries not in existence today
Unknown market space and unattained competition
Demand is created rather than Fought over.
CIRQUE
Benefit (Adult Ticket, Music Videos etc.)
Cost (No animals)
Barriers To Imitation.

Cost disadvantage
Organizational structure
Loyal customers
Brand Image Conflict
A consistent pattern
Companies use blue ocean strategies- sometimes unconsciously
Blue Ocean - a new demand is created
Example:
Ford motor company introduced the new car “Model T’’
Blue Ocean example of Bangladesh
Grameen Bank introduced micro financing
Earlier, bankers were reluctant to give loans to the poor but later micro financing proved to be a good idea.
Both blue and red ocean would always exist in a company
A company should understand the importance and strategies of both.
If the companies understand the fundamental importance of this ocean strategy, then they would come up with more and better blue oceans in the upcoming future.
Members
Nabil Hossain
Farah Ahmed
Syed Noor A Zaman
Sarah Binte Naseem
Zubab Ibne Moid
Zhang Si jie
082 075 030
091 0973 030
091 0550 030
091 0876 030
091 0762 030
093 0952 030
•Rightly priced
•Hygienic
•Better environment
•Emotional appeal
THANK YOU
The Defining Characteristics
RFL
The defining characteristics
Create a different and unique value for the product, the company and the company itself.
Rejects the fundamental tenet of conventional strategy: that a trade- off exists between value and cost.
Never use competition as a benchmark.
Create a uniqueness that cannot create any competitor in the short run and thus enjoy economies of sclae.
The defining characteristics
Create a different and unique value for the product, the company and the company itself.
Rejects the fundamental tenet of conventional strategy: that a trade- off exists between value and cost.
Never use competition as a benchmark.
Create a uniqueness that cannot create any competitor in the short run and thus enjoy economies of sclae.
The defining characteristics of Cirque du Soleil
r
edesigned its performances so as to meet minimum costs
delivered maximum value to its customers
revaluating the components of traditional circus offering
eliminated many unnecessary elements and added newer and more attractive elements from a different array
identified the tent, the clowns and the classic acrobatic acts
drove costs low while simultaneously driving up value for buyers
identified the tent, the clowns and the classic acrobatic acts
drove costs low while simultaneously driving up value for buyers
Full transcript