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Sarit Sambol

on 23 April 2014

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Transcript of eBooks

What's the Story Behind the Story?
The Global eBook Market
And What About Print?
And let's not forget
the readers

The main eBooks casualty are the bookstores. In a city like New York, in the Fifties, about 330 bookstores were in business. Now they are down to 30 or even less

The Borders Story - from 1250 stores and 11,000 employees to bankruptcy

Over $1 billion of lost print business was replaced by e-book revenue across the book trade in 2011.

In the first half of 2011 - sales of printed books dropped by 10.2% compared to the same period in 2010 (US)
And what about print?
Ebook is winning!
The Global eBook Market

The total share of eBooks has rocketed from 0.05% in 2002 to 23% in 2012

In Jan. 2012 - eBooks have beaten hardcover revenues for the first time. eBook revenues reached $282.3 million while hardcovers hit $229.6 (AAP surveyed, 1,149 publishers)
United States
United Kingdom
In 2010, the overall size of the digital market was 180 British pounds. This was an increase of 38% compere to 2009 (BPA)

72% of all digital sales come from academic and professional publishers (BPA)
The Global eBook Market
E-book revenues across trade publishing reached $2 billion in 2011, more than doubling from $869 million in 2010

In 2011, e-books represented about 15% of all trade publishing revenues versus 6% in 2010

338 million e-books were sold in 2011, out of a total of 2.8 billion books in all formats (versus 125 million in 2010, capturing 15.5% of the market, up from 5% in 2011).

Australia, India, the U.K. and the U.S. are leading the world in e-book adoption rates:
e-book consumers are reading over a third more books than their print-only customers (average of 24 books compared with an average of 15 books)

eBook readers buy more books (%61 compere to 48%)

Usability guru Jakob Nielsen published a study in 2010 on the reading speeds for those using printed books, the Kindle, and the iPad. His results propose that users slow down when reading on electronic media – 6.2% slower for iPad, 10.7% slower for Kindle

men are more likely to read eBooks; The 18-24 age group leads in use, just a little ahead of those aged 25-34.

The Readers
BookStat report, 2012, 1,977 publishers
The Publishing Business
The Big Players


Google Books

How eBooks are changing publishing
Publishers are moving full speed ahead: 4 out of 5 publishers produce eBooks; 30% increase in 3 years.

A majority of publishers produce half of their titles as eBooks; Nearly half produce more then 75%

36% of publishers drive more than 10% of their revenue from eBooks. This number has doubled in 1 year

31%of eBooks publishers are producing enhanced eBooks (a 24% increase in 1 year), though only 12% correlate the enhancements with a positive impact on sales

68% publishers report that Amazon is the most popular sales channel. Apple’s iBookstore comes in second at 58%.

44% of the publishers report that Amazon is the most lucrative channel (the publishers' own web site came 2nd)

The iPad is the most preferred eReading device; Apple comes 4th as the most lucrative channel
Making E-books Is Harder Than It Looks
The Challenges
Old books - technology; rights

Unique expenses in software and infrastructure or hosting

The Mobile Market

Discoverbility and visibility- additional investments in marketing, meta-data, social networks and more

Printing, storage and shipping
expenses are less then 10% of the total cost of a print book
Technology, Technology, Technology
Technology, Technology, Technology
2 of the 10 bestselling eBooks in the US were self published

New publishing options— ranging from DIY self-publishing platforms to assisted self-publishing partnerships— has eliminated this total reliance on traditional houses, in effect changing the publishing dynamic.

The Stories of Amanda Hocking/E. L. James

relatively easy and inexpensive ways to get publish, and the internet provides a virtual platform from which to potentially grab the attention of a worldwide audience, including book editors and literary agents.

New way for publishers to discover new authors; 40 deals were signed in the past twelve months
Self Publishing
Sony reader - first major eReader (2006)
The most popular is the Kindle
11 million e-readers will be sold globally in 2012, down from 15 million in 2011. The number is expected to decline each year by a rate of 6.1%
Advantage - dedicated device for reading
In 2012, 102 million tablets will be shipped and that number balloons to 250 million in 2017
Specifically designed for different type of content
50% of the children in the US has at least one - the new learning experience
Disadvantage for reading (NY Times)
Mobile Phones
Internet users (US) - 1/3 of the time
China - 25M people use only their cell phones to read books
And we must say something about libraries...
The Challenges for Libraries
The Challenges for Libraries
New Technologies and infrastructure - cost, usages

Books Lending - can it be done with eBooks and how?

The pace - What the user wants?

Pricing models - Variety
Thank you
The Readers
The world of digital reading is, of course, growing rapidly but is this growth fundamentally changing the way we read books, or is it offering us new channels to explore, discover, share and understand on an even greater scale than ever before?

In this way, digital reading is also creating a surprisingly personal landscape for reading
discovery, with people discussing and sharing what they read more freely and in a more
connected way than ever before. Although machine-based recommendation algorithms
pioneered by companies like Amazon use digital tools to good effect, they can never match the emotion, surprise and meaningfulness we feel when these recommendations come from real people

Matthew Bostock, Huffington Post
Many publishers seem to assume that the best way to publish their
content online is to try and recreate the look and feel of the printed
product they are trying to replace, but a better approach is to strip
away everything that isn’t absolutely necessary.

Mathew Ingram, http://gigaom.com
The Challenges
The Big Players


Pricing Models

One Time Purchase

Individual titles

Full transcript