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MKTG 448

Marketing Game Presentation

Sarah Whitman

on 25 April 2010

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Transcript of MKTG 448

Marketing Game Alex Arispe
Kristen Mayfield
Sarah Stoma
Sarah Whitman Industry E Team 3 Objectives Target Segments Situation Analysis Product Strategy Results Recommendations To have 35% of inudstry
market share
low-cost leader for students
Modern Students
High-Tech Managers
Harried Assistants Pricing Strategy Distribution Strategy Promotion Strategy Ease of Learning
Full transcript