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The Storyteller's Secret

In his new book The Storyteller’s Secret Carmine Gallo, communication expert and the bestselling author of Talk Like TED, explains why some ideas catch on and others don’t. Learn more at StorytellersSecret.com
by

Carmine Gallo

on 21 June 2016

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Transcript of The Storyteller's Secret


STORYTELLERS INSTILL HOPE
AGAIN AND
AGAIN AND AGAIN”

-Walt Disney
STORYTELLERS
IGNITE OUR INNER FIRE
Who
LAUNCH MOVEMEN S
STORYTELLERS
Who
STORYTELLERS
EDUCATE
Who
STORYTELLERS
MOTIVATE
Who
STORYTELLERS
SIMPLIFY
Who
THE FIVE CATEGORIES
of
STORYTELLERS
- Howard Schultz
“THE MORE
UNINSPIRING YOUR ORIGINS
, THE MORE LIKELY YOU ARE TO
USE YOUR IMAGINATION
AND INVENT WORLDS WHERE EVERYTHING SEEMS POSSIBLE.”
SAN FRANCISCO
LOS ANGELES
PASO ROBLES
“IF YOUR PITCH CAN'T FIT ON THE BACK OF AN ENVELOPE
IT'S RUBBISH

- Richard Branson
"THIS IS THE SOLUTION. IT'S CALLED THE SUN.
IT SHOWS UP EVERYDAY AND JUST WORKS.
"
The
STORYTELLER'S
- Carmine Gallo
PRESENT
400,000 BC
CORTISOL
OXYTOCIN
DOPAMINE
Credit: Courtesy of Paso Robles Wine Country Alliance
- Steve Wynn
"STORYTELLING HAS CHANGED
MY BUSINESS
AND
MY LIFE
"
"DOES ANYONE HAVE A
STORY
ABOUT
A

GREAT CUSTOMER EXPERIENCE
THEY'D LIKE TO SHARE?"
NARRATIVE
LOGOS
ETHOS
(emotion)
(reason)
(credibility)
LOGOS
ETHOS
(65%)
(25%)
(10%)
PATHOS
TURNOVER
MORALE
PROFIT
STORYTELLING CULTURE
http://
TheStorytellersSecret.com
AVAILABLE
Now
The Malala Fund
SECRET
Full transcript