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Media in Motion - Transporter Proposal

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by

Duane Singh

on 11 September 2014

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Transcript of Media in Motion - Transporter Proposal

Media in Motion -

Background & Credibility
Sen’s Logistics is a black empowerment freight and transport enterprise which was formed for the purpose of enhancing client business processes, by providing road transportation and material handling services. Formed in 1999, we have been service providers for companies such as Telkom SA, Sasol (Wax Division), ABE Construction Chemical, Cargo Movers, Supply Chain Services





What if we do nothing?
With so many uncertainties in Logistics today, the future is dependent on the business of transporting goods aligning with the ability of leveraging on every opportunity which adds onto your overall value proposition.
Classic Solution
The first of our solutions is tailored for an advertising rental period of 12 months with an unlimited amount of fleet trucks
Enterprise Solution
The second of our solutions is tailored for an advertising rental period of 24 months with an unlimited amount of fleet trucks.
Out-of-Home media landscape
Billboards, Wraps, Street furniture and Airport advertising continue to advocate mass reach in relation to revenue generated from brand awareness as well as media campaigns however the momentum is shifting with the increase and growing popularity in Transit media.

Every day we are seeing more advertising on Trailers, Commuter buses, Taxis and Trucks.
Strategic Approach
We offer our valued clients a unique opportunity to have their branding and advertising messages placed in targeted geographic areas by utilizing local, regional, national and cross-border commercial vans and fleet trucks as traveling mobile billboards.

We specialize in full service wide-format outdoor printing, laminating, installation of our clients full color ads on our contracted partner’s fleet trucks. We compensate you for the headaches associated with owning and operating your fleet trucks
with a monthly rental income per truck, making it a worthwhile and a rewarding business partnership.
Platinum Solution
Our flagship solution is tailored for an advertising rental period of 36 months with an unlimited amount of fleet trucks.
Summary
Individually, we have been active in this market for more than 10 years. Collectively, our backgrounds are in IT, Marketing and Media, Transportation and Logistics.

Put Simply, we are professionals within our field covering all the elements of the business required to ensure that mobile billboards work like clockwork.
Operations
We have a fleet of 20 vehicles ranging from 1 Ton to 30 Tonners, comprising of various configurations including drop sides, tautliners, flatbeds, crane trucks, pantech and refrigerated trucks which conform to the traffic requirements.
Marketing
Development
Let's face it, the world's has become a much more busier place nowadays and branding has evolved along with it. The way in which people now consume media has changed. Are you adapting with the times?
Challenging an opportunity
Most companies view a fleet as a logistical asset for shifting products from point A to B. It's easy to forget that each vehicle is an extension of a business, exposed to millions of customers as it make it's journey.

Your truck fleet reaches more people than traditional outdoor advertising. If your trucks are moving billboards, what are you saying on yours?

Media on trucks is unique in the communication is offers.


Unlocking the potential
Media in motion understands the invaluable space offered on a truck . We exist to help you integrate the media on a truck into a marketing strategy and media plan of any clients existing activity.

Utilized as part of a marketing strategy, a truck fleet will not only deliver a product, it will also deliver a "chosen message" at the same time.

We help you create a ubiquitous image and reinforce top of mind brand awareness for client on your fleet as our contracted partner.
Bringing in success
Our expertise lies in providing our key learnings and applying insights, and in sharing our business intelligence and commercial tools. Thus put simply, packaged as "Media in motion" we are experts in our field covering all aspects of the business required to make media on trucks work for you.

We help you make it happen!




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Ideas igniting innovation
Woolworths case study:
Room for improvement
Advertising on your contract fleet trailers means our clients can now have a fleet of trailers carrying their advertising messaging directly towards their targeted markets.
Resolving problems
Don't get trucked!
Pros
Earning potentially up to R1,000 monthly per vehicle.

At any given time, during the rental period, potential advertisers will choose to utilise fleet trucks for tactical campaign executions for awareness.


Cons
Potential advertising earnings limited to short-term campaign duration between 3-6 months.

Campaign extensions or renewal campaigns highly unlikely to fall within rental period.
Pros
Earning potentially up to R1,500 monthly per vehicle.

At any given time, during the rental period, potential advertisers will choose to utilise fleet trucks for more tactical and strategic campaign executions for brand
impact, visbility and re-inforcement.
Cons
Potential advertising earnings limited to short/medium-term campaigns with a duration between 3, 6 or 12 months at a time.

Campaign extensions or renewal campaigns are likely to fall within rental period.
Pros
Earning potentially up to R2,000 monthly per vehicle.

At any given time, during the rental period, potential advertisers will choose to utilise fleet trucks for more strategic executions for building brand loyalty or
maintaining brand dominance.
Cons
Potential advertising earnings are less limited.

Medium/longer-term campaigns with a duration between 12 & 36 months.


Recap
We help you to integrate the sizable media space available on a truck into marketing strategies and media plans, because it's the perfect extension of any and all existing activity in South Africa.

If your trucks are moving billboards, what are you saying on yours?


Benefits
Client advertising on working delivery trucks offer the following outdoor benefits:

Excellent, "Intrusive" Visibility.

Achieve greater reach with the frequency of regular routes. Achieve exposure where other outdoor mediums never go.



Next steps
Get with the motion, with us as your media partner and leave your competition static by roadside.
Branding on the go!
The core of our marketing efforts invested in having the entire fleet of vehicles branded with signage, something of which was a necessity when we looked at the most impactful and effective medium to reach an audience at the right time, in the right place and in the right frame of mind.
Clients may choose to contract your fleet through us to carry their advertising and branding depending on the reach, scope and nature of the campaign.
With operational costs rising and rates getting even more competitive, boost your profit margins by aligning with Media in Motion.
Duane Singh
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