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Glidden

Group Presentation
by

Katie Thompson

on 21 April 2013

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Transcript of Glidden

Glidden
&
Walmart Participants in our first focus group were evenly divided between DIY Pros and DIY newbies

In our group we had a resident expert and a aspiring real estate agent who gave good feed back

Most did not have an opinion on Glidden but some did have a negative opinion on Wal-Mart - Brendan First Focus Group Krista Second Focus Group Christiana Participants were very different from the first. They are more established in their lives

Priority for them is time and location Glidden Most people that shop at Walmart are married and in their late forties. The income is at least $50,000

74% shop online

54% wouldn't recommend it Monica Demographics Katie Location Chas 60% of all people live within 5 miles of a Walmart location

Spatial Diffusion Model Pros of Walmart Elizabeth Convenience

Price matching and low price guarentee Cons of Walmart Kelly Reputation

Quality of products

Lack of professional customer service Whats Next for Walmart Mikelle Renewed campaign

Training Program

Changing the attitude of buying paint Glidden is a brand with a lot of potential

Our focus groups have confirmed Glidden's target market is legitimate
Full transcript