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Transcript of Glidden
Walmart Participants in our first focus group were evenly divided between DIY Pros and DIY newbies
In our group we had a resident expert and a aspiring real estate agent who gave good feed back
Most did not have an opinion on Glidden but some did have a negative opinion on Wal-Mart - Brendan First Focus Group Krista Second Focus Group Christiana Participants were very different from the first. They are more established in their lives
Priority for them is time and location Glidden Most people that shop at Walmart are married and in their late forties. The income is at least $50,000
74% shop online
54% wouldn't recommend it Monica Demographics Katie Location Chas 60% of all people live within 5 miles of a Walmart location
Spatial Diffusion Model Pros of Walmart Elizabeth Convenience
Price matching and low price guarentee Cons of Walmart Kelly Reputation
Quality of products
Lack of professional customer service Whats Next for Walmart Mikelle Renewed campaign
Changing the attitude of buying paint Glidden is a brand with a lot of potential
Our focus groups have confirmed Glidden's target market is legitimate