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The pancakes thank you

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Hugo Grossetie

on 27 February 2016

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Transcript of The pancakes thank you

What is Internationalization?
A company is likely to follow the non-sequential internationalization model providing that three conditions are there:

· The firm has multiple domestic operations in the home country
· The firm operates in a business-to-business industry
· The firm has an alliance in the home country with a foreign company
The knowledge based view

Cooperative actor/RBV:
Several individuals combine their resources to achieve a better position in the market/ foster the competition (Wernerfelt, 1984; Barney 1991)
How is it linked to HR?
Training programs for multicultural teams
Topics covered
A good training program includes ...
The "train the trainer"program
Selecting the country in which to start internationalization: The non-sequential
internationalization model

The Pancakes
What is internationalization?
Definition of the three models
Links to Human Resources
The knowledge based view
Case Analysis
Sophos banking solutions
A. Sequential internationalization
B. Non-sequential internationalization
Hofstede dimensions

Introduction and definition of three models
Case analysis

Sophos banking solutions
A. Sequential internationalization
B. Non-sequential internationalization
. Internationalization knowledge
. Business knowledge
. Institutional knowledge
Hofstede dimensions
Power distance



Uncertainty avoidance

Long term orientation


Colombia - 64%
Competition driven, achievement and success

Iran - 43%
Well being
Equality, solidarity and quality
Ukraine - 27%
Feminine society
High power distance
Colombia - 13%

Quick results oriented

Ukraine - 55%

No expression of a clear preference on this dimension
Long term orientation
Colombia - 83%

Realize their impulse
Optimist country

Iran - 40%

Culture of restraint
Quite pessimist
Not too much emphazis on leisure time

Ukraine - 18%

Importance of social norms
Thank you for listening!
Any questions?

- 602 moroccan manufacturing firms
– 32,9% followed a non-sequential - model

Specific knowledges:
Multiple domestic operations (4%)
Operate in B2B industries (22%)
Alliance with a foreign company (20%)

Biggest influence in the choice of non-sequential int. strategy:
Business-to-business industry (H2): ß = 0.691 p < .05
Alliance with foreign firm (H3) ß = 0.415, p < .05
→ ⅔ of hypothesis can be confirmed


Strong points
Relevant for manufacturing companies
Robustness tests
Provides insights for hitherto not analyzed business area

Specific business sector
Only for small-sized companies
Additionnal analysis is required: including the probit-regression for instance

Using the cooperative actor approach for explaining organizations, what could be the biggest challenge for HR?
What are the major challenges in the field of HR that companies face if they choose non-sequential internationalization strategy?
Can you quote any company which experienced failure in a country where it wanted to go in?
Full transcript