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Zero Tolerance Policy

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by

Macy Monnin

on 10 April 2014

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Transcript of Zero Tolerance Policy

Background of brochure is
yellow
lined notebook paper with
blue
fringed edges
connects the policy to school

Titles are in white in the
blue
'ripped' section of the paper, text is , white, and
orange
(the compliment of
blue
) to create visual hierarchy

Contrast in
blue
section to the white title, and the
yellow
body to the text against it






black
ZERO TOLERANCE POLICY
Zero Tolerance Policy
ZERO TOLERANCE was originally termed for the automatic expulsion and suspension of students who brought violence, firearms, tobacco, and other drugs onto school grounds
Zero Tolerance Policy
Audience
Medium
Rhetorical Strategies
Design Principles
Color/Design
Typography
Overview
discuss zero-tolerance policy
chosen audience & medium
design principles
rhetorical strategies
questions
LOGOS


ETHOS


PATHOS
CRAP Principles
chosen audience is the parents of students in elementary school and high school
our goal is for the parents to have a full understanding of the policy
parents can inform their children of the details of the policy in a way they can understand

Tri-Fold Brochure

Brochures are :
small, simple, and easy to understand
allow for quick access to information because of the different sections
an appropriate medium for our audience, the parents
The team chose a brochure because we believe the parents would use it as their 'go-to' source of information on the policy, and believe brochures are informative, can be referred to in the future
Questions?
After Columbine in 1999, legislation on safety in schools increased, and the zero tolerance policy was given much more emphasis
Opposition:
Park Elementary School student was suspended for two days by shaping the pop-tarts into the form of a gun
Support:
Some say swift and certain punishments of zero tolerance have a deterrent effect upon students, thus improving overall student behavior and discipline
Others also say removing students who violate school rules will create a school climate more conducive to learning for those students who remain
Many others feel the punishments are too harsh
Contrast
used different colors for title (white) and body ( , white, and
orange
)

Repetition
colors (
yellow
&
blue
)
font size, type
title, subtitle location

Alignment
left justified text
titles aligned in center of section

Proximity
pictures above their descriptions
titles directly above their section

used Times New Roman to for titles
not a 'loud' font, does not distract audience, shows the title is more important than the text
larger color and brighter font (white) for section titles
creates visual heirarchy

direct quotes
individual statistics
extreme cases make the audience choose their standpoint on the issue; either they are for, or against the policy
especially cases with young children, many feel sympathetic when they are punished harshly
is the policy logical?
is the policy doing what it intended to do?
did the policy go too far?
By: Zac, Josh, Leon, Sijie, Jason, & Macy
used Arial for body text to create a visual difference between the title and body
black
used Script MT bold for the direct quote on the front
Full transcript