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Your Life brand as a Journalist
Transcript of Your Life brand as a Journalist
Connect with colleagues in your field. Connect with possible clients and editors.
But first, know who you are.
Identify and maximize your strengths
of what you say in real life and online. Listen. Share. Tell the story of your strengths.
Be active in real life — pick up the phone, have coffee, attend events about topics you are interested in. LISTEN and LEARN. THEN share who you are. Network online through appropriate channels.
Could be .....
or a client or editor ... which is what you want!
Who's watching you online?
You never know who is listening
a nation of broadcasters
some books to help you understand your strengths
Promote Yourself: The New Rules for Career Success
Build your life brand
By William Arruda Kirsten Dixson
by Stedman Graham
I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.
By Dan Schawbel
THREE RULES of branding for journalists
RULE No. 1:
Your brand is who you are, with your strengths maximized. It is your professional reputation.
RULE No. 2:
If you don't tell people who you are, they'll create an image for themselves of who you are. It could be wrong!
RULE No. 3
To tell people who you are, develop excellent real life people skills and combine them with the appropriate online platforms,
To get started
Find one word --
enthusiastic, passionate, energetic, confident -- to express the best of who you are.
Express that in all you do and say online and in real life.
Steve Jobs hated the word "branding" but his brand as a creative perfectionist was iconic . The brand he created, Apple, continues to reflect his core attributes - smart, creative, genius .
Share sensitive information about clients online.
Post any content that could be considered offensive.
Build authentic relationships.
Know your strengths and find the words, images and tone that guide you at your best and reflect your passions.