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Copy of TWININGS-Presentation

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ECHO CHAN

on 11 May 2015

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Transcript of Copy of TWININGS-Presentation

4
2
Competitor Analysis

1
3.1 China Tea Market Analysis
PEST
Current marketing environment in China
Consumer behavior in China
3
Conclusion and Rcommendation
5
3
1.1 Company Overview
1.2 SWOT Analysis
1.3 Chengdu Market


Established at London in 1706.

Owned by Associated British Food since 1964.

Twinings has over 500 varieties teas and is one of the leading companies in the UK tea market.

A founding member of the Ethical Tea Partnership.

In 2013, Twinings achieved significant full year sales growth in all of its major markets, and particularly in the US. (Financial report, 2013)
3.2 Entry City – Shanghai
3.3 China Tea Brands Analysis

Entry strategy
Reference list
Articles

Zhanying, F.(2009) China Tea Market Analysis. Modern Agricultural Sciences.

ContactLab, (2014) Shanghai vs. New York, what people want when they buy luxury goods, and how they love to connect with high-end brands

Associated British Food. (2013) Annual report and accounts 2013. London: Associated British Food.

Wang, D. (2006) Teahouse and Social Life of Chinese Cities in the Early Twentieth Century——Taking Chengdu as an Example. Historical research journal, 1(3) 66-71.

Wang, D. (2008) The teahouse: small business, everyday culture and public politics in Chengdu. California: Stanford University Press.

Websites
Shanghai Daily, (2015) Shanghai tops for disposable income spend, [Online] Available from:
http://www.china.org.cn/china/2015-04/29/content_35447048.htm [Accessed: 2 May 2015]



Reference list
World Population Review, (2015) [Online] Available from:
http://worldpopulationreview.com/world-cities/shanghai-population/ [Accessed: 2 May 2015]

Russell Flannery, (2015) Number of Foreign Residents in Shanghai Declined in 1st Quarter,
[Online] Available from:
http://www.forbes.com/sites/russellflannery/ [Accessed: 2 May 2015]

China Briefing, (2014) Shanghai: The Economic Nexus of China, [Online] Available from:
http://www.china-briefing.com/news/2014/11/06/shanghai-economic-nexus-china.html
[Accessed: 2 May 2015]

Dana, L.(2014) Applying the Chinese Instant Tea Model to Instant Coffee,[Online]Available from:
http://blog.euromonitor.com/2014/07/applying-the-chinese-instant-tea-model-to-instant-coffee.html
[Accessed: 2 May 2015]

Figures
Fig 2, Sources for all data: CEIC, China Statistical Yearbooks
Fig 4, Reuters/Stringer, Carlos Barria,
http://www.theatlantic.com/photo/2013/08/26-years-of-growth-shanghai-then-and-now/100569/
Full transcript