Send the link below via email or IMCopy
Present to your audienceStart remote presentation
- Invited audience members will follow you as you navigate and present
- People invited to a presentation do not need a Prezi account
- This link expires 10 minutes after you close the presentation
- A maximum of 30 users can follow your presentation
- Learn more about this feature in our knowledge base article
Do you really want to delete this prezi?
Neither you, nor the coeditors you shared it with will be able to recover it again.
Make your likes visible on Facebook?
Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.
Copy of TWININGS-Presentation
Transcript of Copy of TWININGS-Presentation
3.1 China Tea Market Analysis
Current marketing environment in China
Consumer behavior in China
Conclusion and Rcommendation
1.1 Company Overview
1.2 SWOT Analysis
1.3 Chengdu Market
Established at London in 1706.
Owned by Associated British Food since 1964.
Twinings has over 500 varieties teas and is one of the leading companies in the UK tea market.
A founding member of the Ethical Tea Partnership.
In 2013, Twinings achieved significant full year sales growth in all of its major markets, and particularly in the US. (Financial report, 2013)
3.2 Entry City – Shanghai
3.3 China Tea Brands Analysis
Zhanying, F.(2009) China Tea Market Analysis. Modern Agricultural Sciences.
ContactLab, (2014) Shanghai vs. New York, what people want when they buy luxury goods, and how they love to connect with high-end brands
Associated British Food. (2013) Annual report and accounts 2013. London: Associated British Food.
Wang, D. (2006) Teahouse and Social Life of Chinese Cities in the Early Twentieth Century——Taking Chengdu as an Example. Historical research journal, 1(3) 66-71.
Wang, D. (2008) The teahouse: small business, everyday culture and public politics in Chengdu. California: Stanford University Press.
Shanghai Daily, (2015) Shanghai tops for disposable income spend, [Online] Available from:
http://www.china.org.cn/china/2015-04/29/content_35447048.htm [Accessed: 2 May 2015]
World Population Review, (2015) [Online] Available from:
http://worldpopulationreview.com/world-cities/shanghai-population/ [Accessed: 2 May 2015]
Russell Flannery, (2015) Number of Foreign Residents in Shanghai Declined in 1st Quarter,
[Online] Available from:
http://www.forbes.com/sites/russellflannery/ [Accessed: 2 May 2015]
China Briefing, (2014) Shanghai: The Economic Nexus of China, [Online] Available from:
[Accessed: 2 May 2015]
Dana, L.(2014) Applying the Chinese Instant Tea Model to Instant Coffee,[Online]Available from:
[Accessed: 2 May 2015]
Fig 2, Sources for all data: CEIC, China Statistical Yearbooks
Fig 4, Reuters/Stringer, Carlos Barria,