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Radosław Scheller

on 8 October 2015

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Transcript of KM

The company’s technology plays a major role in knowledge transfer and knowledge sharing.
What kind of technologies that facilitates knowledge transfer, could you think about?

The E-world
E-world: “electronic facilities available to a company that accommodate knowledge transfer and knowledge exchange, regardless of place, location or dialogue”
The facilities include :
the intranet

An intranet : « is a private computer network that uses Internet technologies to securely share any part of an organization's information or operational systems within that organization »
Deliver tools and applications :
sophisticated corporate directories
customer relationship management tools
project management
corporate culture-change platforms
… to advance productivity.

Workforce productivity : help users to locate and view information faster and use applications relevant to their roles and responsibilities
Time : distribute information to employees on an as-needed basis
Communication: within an organization vertically and horizontally
Creative and empowering tool : developing an enterprise-wide knowledge-based interactive environment
Cost-effective: Users can view information and data via web-browser
Promote common corporate culture : same information
Enhance Collaboration: with information easily accessible by all authorised users

A company needs intranet when:
It has a large pool of information to share among hundreds of employees

To be supporting by a good network

Intranet facilitates :
An intranet facilitates knowledge transfer and knowledge sharing include:
-Detailed e-mail for office communication
-Internal company office circulars
-Bulletin board service
-Daily to-do-list and assignments from a central desk to all connected desks
-A channel for confidential exchange of strategic decisions made by key executives
Chat room where employees can post ideas for other employees in the hope of coming up with a new product or better policy.

“It’s a B2B intranet that lets limited, controlled business partners interact with the firm for all kinds of knowledge sharing.”
the backbone of the e-business future
Extranet are changing how organizations share internal resources and interact with the outside business world.
should be viewed as a knowledge management rather than a mere networking expense to expedite business.

Ensure accountability
Promotes more effective collaboration with business partners
Long term investment in competitive advantage
Exchange large volumes of data using Electronic Data Interchange (EDI)
Collaborate with other companies on joint development efforts

Can be expensive to implement and maintain within an organization
Security of extranets can be a concern when hosting valuable or proprietary information :
-Access control ?
-Authentification ?
-Encryption ?

From KM point of view, E-business means exchange of information with anyone, anywhere, anytime at 3 business areas:
II.Business – to – consumer
III.Consumer –to- consumer
E-business’s goals
1.Create new products or services and consequently, new market knowledge
2.Build customer loyalty through knowledge exchange and knowledge sharing
3.Enrich human capital by more direct and immideate knowledge transfer
4.Make use of existing technologies for research and development and creation of new knowledge for new and more advanced products and services
5.Achieve market leadership and competitive advantage

E-business creates knowledge market
The E-business driving forces for Electronic marketplace form:
Convenience and saving costs for the customer
The easiest control on the business processes (for ex. control over business banking needs)
But!!: The main problem of system and knowledge integrity still exists ( for ex. Computer viruses cause unnecessary delays, file backups, storage problems)

The Value chain
Definition: The concept of value chain was introduced by M. Porter in his book “ Competitive Advantage”.
According M. porter, the Value Chain is “a way of organizing the primary and secondary activities of a business so that each activity provides “value added” or productivity to the total operation of the business.

The knowledge based Value Chain
The knowledge –based value chain is useful way of looking at a corporation’s knowledge activities and to how various knowledge exchange adds value to adjacent activities and to the company in general.
This picture is from article “The knowledge value chain: a pragmatic knowledge implementation network”

B2C B2B E-business applications
Implications for Knowledge Manadgement

Key factors for succes:

Strong leadership
Focus on users

Effective management of the intranet project
Strategy for recruiting quilified personnel
Few words of summary
Era of connection.
Unleashing potential of internet and e-commerce
Web is the power...
Knowledge not money!
Concept of (SCM) means having..
Right product
In right place
At the right time
At the right price
In the right condition.
SCM transforms the way companies exchange information with suppliers, partners, and even customers.
The goal is to improve output and profitability, but it also means creating new opportunities through knowledge sharing for everyone involved.
-Cycle time reduce
-Quicker delivery of orders
-Minimize excess inventory
-Improve customer service
-Better collaboration with business partners
-Lower operational costs
B2B exchanges pave the way for a new model of the digital economy.It is a distinct network of suppliers, distributors, Internet service providers, and customers that use the Internet for communications and transaction handling.
To ilustrate
For GM the average processing cost of a purchase order was 125$
With the Internet the cost is expected to drop to 1$
General Motors (GM), Ford, and DaimlerChrysler announced in early 2000 that they were moving all their business-to-business activity, involving more than $25 bilion and 60,000 suppliers, to the internet.
The new system will replace a huge procurement process built on phone calls and fax processing.
Customer relationship management (crm)
The concept for a company is to enhance it's relationship management with customers and supply chain partners. CRM is a business strategy used to learn more about customers needs and behaviors in order to develop stronger relationship with them.It relies on technology to bring various pieces of customer information to knowledge workers.By doing so, companies would be able to create a more holistic view of their customers and, in turn, tailor services to their specific needs.

CMR is about changing a company's business processes to support a new customer focus and applying technologies to automate those new processes.
The main benefits include the following
Increased customer satisfaction
Cross-selling products efficiently
Making call centers more efficient
Helping sales staff close deals faster
Simplifying marketing and sales processes
Discovering new customers
The two critical elements of CRM software are
operational and analytical technologies
This component uses portals that facilitate communication between customers,employees, and supply chain partners.
Some of the basic features included in the portal product are as follows:
-Personalization services to develope a user profile based on user cached click-stream information
-Source services to enforce security rules of the organization for external and internal users
-Publishing services
-Access services to help users find access portal content
-Subscription services to deliver business content of regulary scheduled basis via e-mail, fax or other media
In contrast, the analytical components uses data-mining technologies to predict customers purchases patterns which enables the company to apply proactive marketing toward its target customers.
All factors considered, the architectural imperative for CRM is to do following:
-Allow to capture of a very large volume of data and transform it into analisis format
-Deploy knowledge; an intuitive, integrated system, rapidly enable processing of the intelligance gathered from analytical enviroments
-Calculate metrics by the deployed business rules; identifies pockets of activity by a consumer in real time, enambling truly strategic targeting.

In SCM, the name of the game is collaboration among business partners, knowledge sharing of logistics for timely delivery of goods or products, and consensus among knowledge workers.

Knowledge transfer in the E-world
Extranets and Knowledge Exchange
Groupware Applicatons
The Value Chain
Supply Chain Management (SCM) and Knowledge Exchange
Implication for Knowledge Management

Reasons for using groupware
Groups having common interest and work, not practical to meet face to face
Best solved by groups, not individuals
Bring multiple options and expertise
Facilitates telecommuting
Joint meetings are often faster and effective
- Compatibility of software
- Perceived benefit
Communication Structure
Session Control
Groupware Applications
E-mail and Knowledge Transfer

Newsgroups and Work-Flow Systems
Chat Rooms
Video Communication
Knowledge Sharing
Group Calendaring and Scheduling
E-mail and Knowledge Transfer
Newsgroups and Work-Flow Systems
Chat Rooms
Video Communication
Knowledge Sharing
Group Calendaring and Scheduling
Groupware Applications
The End
Camille, Tai-Hua, Erick, Radek, Darek
Full transcript