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eTapesTREE Demand Generation
Transcript of eTapesTREE Demand Generation
Website, Social, SEO, Ads
Partnerships & Referrals
Unknown Contributions/Revenue Campaigns
Blogs, Reports, ebooks
Foundational Lead Sources
30-Day Free Trial Leads
Email Nurture Program
Welcome Video (Coming soon)
Inbound & Outbound
40% YOY Increase YTD
Software Advice Leads
4 New User Reviews
140% YOY Increase YTD
$25 Gift Card for referrals
A Back to Basics Approach for Driving Fundraising Success
ft. Jeff Haguewood, Sidekick Solutions
The Secrets to Fundraising like the Big Boys: 5 Tricks of the Trade No Matter the Size of Your Nonprofit
ft. Joe Garecht, The Fundraising Authority
Fundraising and Technology:
A Match Made in the Cloud
ft. Patrick Callihan, Executive Director of Tech Impact
1/3 of our nonprofit data includes blank budget/blank contributions.
In 2013, RE was marketed to all blanks and "
" to eTap...
3 Question Prescriptive Survey:
1. How is your nonprofit funded?
2. How many full-time fundraisers are on your staff?
3. What is your annual operating budget?
General Fundraising Campaigns:
Includes both eTap/RE
Inbound ADR Qualification
Outbound ADR Prospecting
“Instead of one-way interruption, web marketing is all about delivering useful content at just the precise moment that a buyer needs it.” David M. Scott
Stay in the Loop on Demand Generation
Campaign Launch Emails
New PMKT Meebee Page
Ideas/Questions? Contact me!
npengage blog post
217 Registrants, 117 Attendees, 23 eTap Leads
Sidekick Solutions Partner Page
eTapestry ebook on Sidekick Blog
Thought Leaders on Social Media
NC Center for Nonprofits 'Yellow Pages'
36 State Associations in USA:
Does your territory have one?
National Council of Nonprofits Vendor Listing
eTapestry in Refer-A-Friend Program on bb.com
Customer Review for Software Advice
Silver Sponsorship level with First Tee
Exclusive Package Offers
, That was then, this is now!!!
email and ADR campaigns
Annual Charitable Giving Report
Donor Retention ebook
SEO and Google Adwords
Google Adwords for 30-Day Free Trial