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eTapesTREE Demand Generation

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by

Michael Beahm

on 5 February 2014

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Transcript of eTapesTREE Demand Generation

Online Marketing:
Website, Social, SEO, Ads
eTapesTREE
Demand Generation

Monthly Campaigns
Partnerships & Referrals
Unknown Contributions/Revenue Campaigns
Nonprofit Leadership:
Blogs, Reports, ebooks
Foundational Lead Sources
30-Day Free Trial Leads
Email Nurture Program
Welcome Video (Coming soon)
ADR Leads:
Inbound & Outbound
40% YOY Increase YTD
Software Advice Leads
4 New User Reviews
140% YOY Increase YTD
leads@eTapestry.com
$25 Gift Card for referrals
Consultant Partnerships

Nonprofit Associations

Customer Advocates

Brand Relationships


January:
[Webinar 1/22]
A Back to Basics Approach for Driving Fundraising Success
ft. Jeff Haguewood, Sidekick Solutions
February:
[Webinar 2/19]
The Secrets to Fundraising like the Big Boys: 5 Tricks of the Trade No Matter the Size of Your Nonprofit
ft. Joe Garecht, The Fundraising Authority
March:
[Webinar 3/25]
Fundraising and Technology:
A Match Made in the Cloud
ft. Patrick Callihan, Executive Director of Tech Impact
1/3 of our nonprofit data includes blank budget/blank contributions.
In 2013, RE was marketed to all blanks and "
flipped
" to eTap...
3 Question Prescriptive Survey:
1. How is your nonprofit funded?
2. How many full-time fundraisers are on your staff?
3. What is your annual operating budget?
General Fundraising Campaigns:
Includes both eTap/RE
Email Marketing
Inbound ADR Qualification
Outbound ADR Prospecting
“Instead of one-way interruption, web marketing is all about delivering useful content at just the precise moment that a buyer needs it.” David M. Scott
Smart Content
Social Media
Retargeting
Adwords
Stay in the Loop on Demand Generation
Monthly Newsletters
Campaign Launch Emails
New PMKT Meebee Page
Email Announcements
Ideas/Questions? Contact me!
Slideshare
Follow-up email
Email Invite
npengage blog post
Results:
217 Registrants, 117 Attendees, 23 eTap Leads
New:
Sidekick Solutions Partner Page
New:
eTapestry ebook on Sidekick Blog
Thought Leaders on Social Media
NEW:
NC Center for Nonprofits 'Yellow Pages'
36 State Associations in USA:
Does your territory have one?
NEW:
National Council of Nonprofits Vendor Listing
NEW:
eTapestry in Refer-A-Friend Program on bb.com
New:
Customer Review for Software Advice
Silver Sponsorship level with First Tee
Exclusive Package Offers
BUT
, That was then, this is now!!!
New:
email and ADR campaigns

npENGAGE Blog
Annual Charitable Giving Report
New:
Donor Retention ebook
New:
Industry

White Paper
SEO and Google Adwords
Google Adwords for 30-Day Free Trial
Sponsored Ads
New:
Email Retargeting
New:
Smart Content
Full transcript