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#DSES2014 The Hard Truth - Social Media is Advertising - It's not easy, and it's not free

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Robert Karbaum

on 18 January 2015

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Transcript of #DSES2014 The Hard Truth - Social Media is Advertising - It's not easy, and it's not free

Pinterest
Instagram
Instagram

[kahr]+[bahm] or “car bomb”
October 12-14, 2014
The Bellagio Hotel, Las Vegas

Robert Karbaum
1
The Hard Truth: Social Media is Advertising
- It's not easy, and it's not free

20,000 + e-Leads / year
$3 Million + Gross
+++
E-Commerce Manager
#1 Volume Toyota
Store in Canada
#1 Volume Lexus
Store in Canada
30,000 + Blog Reads in 2014
Top 10 Blogger on DrivingSales
2013 DSES Best Idea Winner
2014 DSES Best Idea Finalist
Droppin' Baum's
Back in 2011...
Underpants Gnomes
It all seemed to simple...
Gary Vaynerchuk - DSES Keynote 2011
We are doing social...
But...
Let's be honest for a moment...
Brief History....
hardtruthsfromsoftcats.tumblr.com
The Hard Truth
Phase 1:
Phase 2:
We have to remember:
We have to remember:
We have to remember:
SCALE DOWN
& RE-LEARN
We have to remember:
we are dealers.
Scale




Instagram - Four Categories:
Instagram
Instagram
Instagram
Instagram
Instagram
Instagram
Instagram
10x
Andrew & Momo posts
engagement than ALL Canadian OEM 's
COMBINED
Instagram
Instagram


Instagram
Instagram
Instagram
Instagram

Instagram
Pinterest
Pinterest
75 Million Active Users in North America
1.6 Billion likes per day
836 Million Comments per day
92% Female Audience
70 Million Users
92 Minutes Average / Month
27% Gen Y
27% Gen Z
Pinterest
Pinterest
Pinterest
Pinterest
Pinterest
8,269,447 Followers
Pinterest
Pinterest
Facebook
Facebook
Facebook
Facebook
Facebook
100 Likes
3-6 People See Content
Instagram
Facebook
Facebook
Facebook
questions?
THANK YOU!
Instagram
>
Full transcript