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Aristotelian Rhetoric

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Lacy Hope

on 29 August 2015

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Transcript of Aristotelian Rhetoric

Aristotelian Rhetoric
Review
Rhetoric:
The art of persuasion
Audience:
A group of individuals who share goals and interests and are open to persuasion
Rhetorical situation:
The collaboration of writer, text, audience, and medium that determines a rhetor's approach to persuasion
Rhetorical criticism:
The systematic approach to understanding symbol usage in the creating of a meaning
Historical Background
Born to a wealthy family in Stagira in 384 BC
Studied at Plato's Academy in Athens
Hired by Philip II to mentor Alexander the Great from 343-340 BC
Founded his own school in 334 BC, the Lyceum
Dedicates most of his works to understanding the foundations of both the cultural world and natural world
He was charged with impiety and chose exile over death
Logos
Appeal to logic
Can take the form of:
Facts and statistics
Carbon dioxide levels are at their highest in 650,000 years (NASA).
Abraham Lincoln took office in 1861 (WhiteHouse.gov).
Inductive and Deductive reasoning
Inductive: Creating a broad theory based off a number of specific observations
Example: Darwin's Theory of Evolution
Deductive: Creating a specific thesis based on the research from a broad topic
Example: Since all humans are mortal, and I am a human, then I am mortal.
Questions?
February 4, 2015
Pathos
Ethos
Appeal to "emotion, values, and beliefs" (Ede, 65).
In
On Rhetoric
, Aristotle addresses emotions like:
Anger
“For since nobody aims at what he thinks he cannot attain, the angry man is aiming at what he can attain, and the belief that you will attain your aim if pleasant" (II, 2)
Calmness
“Growing clam may be defined as a settling down or quieting of anger...in general, the things that make us calm may be inferred by seeing what the opposites are of those that make us angry... (II, 3)
Appeal to the speaker's credibility
Can also be associated with the speaker's trustworthiness
“The orator must not only try to make the argument of his speech demonstrative and worthy of belief; he must also make his own character look right and put his hearers, who are to decide" (Aristotle, I, 8).
For example,
Would you turn to Tiger Woods for relationship advice?
Full transcript