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Transcript of Social Media
Many aspiring "models" and social media "celebrities" stage their photos or heavily use Photoshop.
Her life is "SO COOL"
Social Media History
Launched April 6, 2010 as iOS app
Regarded as most powerful social media presence with lasting popularity.
2005 - 2015
...Ten Years Later (Yes, it's been that long)
Do You Tweet?
Breaking News and Traffic
July 2011 "Picaboo"
Photos Disappear* In Seconds
of users have
purchased a product
because of Pinterest
Social Media for Careers
"Forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content."
Social Media Defined:
"Fact or Crap?"
The Top 2 Hoaxes
"I saw it on facebook so
it must be true..."
2005 - 2008
Founded August 2003
Based off "Friendster"
The Height of MySpace
New artists are discovered via MySpace
Is MySpace Dead?
Despite Justin Timberlake's "new MySpace" revamp in 2013, Social media casualty today in late 2015.
Twitter and Facebook could be lowering your ability to think analytically........
"In response to the new Facebook guidelines, I hereby declare that my copyright is attached to all of my personal details, illustrations, comics, paintings, professional photos and videos, etc.
(as a result of the Berner Convention).
For commercial use of the above my written consent is needed at all times!"
Social Media As A News Source?
Does social media make us stupid?
...Isn’t it scandalous that Barack Obama, whose health-care reform law established death panels, is a Muslim born in Kenya?
I saw some studies on facebook...
People judge the accuracy of information by how easy it is to recall or process.
The more we hear something, the more familiar we are with it,
so the more likely we are to accept it as true
— even if we’re told it isn’t.
The Good, The Bad & The Ugly
FACEBOOK was listed in 1 of 3 divorce filings in 2011.
Pro-Suicide & Self Harm Forums
"Anonymous Lashing Out" and Trolling
Another Tool in scammer's toolbox
Ex. Plenty of Fish/Nigerian
Social Media Definition #2:
"A group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content. "
14% Check Instagram while
Social Media Statistics
Facebook tried buying Twitter—twice, according to Bilton. Each time, Twitter pushed the "dislike" button.
25 million LinkedIn profiles are viewed every day
Teens spend more time viewing YouTube and VEVO than TV per week*
Forum Support Groups
Dating Sites - Connecting Others - Resulting in Happy Relationships/Marriage/Family
Tarder "the Grumpy Cat" Sauce
Tardar gained internet fame in 2012.
More people died attempting selfies than by shark attacks this year.
Made it in the film industry in 2014 with...
Went Public May 19, 2011
Case Study: Pentatonix
Social Media and Popular Music
2010: Three Texas High School kids post a YouTube video singing Lady Gaga's "Telephone".
...But we need 4
We're going to need one more....
Scott and Mitch have a YouTube channel called
Take a look at how they use Shazam for radio play.
Creative Ways to Gain Popularity
Began in 2006
The most followed company is YouTube with 49 million followers.
39 million students and recent grads are on LinkedIn
One in three professionals on the planet are on LinkedIn
300 Million Monthly Users
1 in 5 Internet users have an Instagram account
1 million users within 1 month
300+ billion tweets sent
184 million monthly mobile app users
Heavily favored by younger demographic
FUN FACT: Kim Kardashian is one of many "celebs" who hire photo retouching experts.
January 2004 Official Launch
Music and Bands take over
The time it took from the first tweet to the billionth tweet = Three years, two months and one day
Cats 4 Lyfe!
87% of users have purchased a product based on Pinterest.
But it does make us laugh...
Thanks for joining us in this Presentation
As a special thank you, we will leave you on this note.....
> 9 million YouTube subscribers
1 Billion views
PTXofficial 13th most popular music channel.
#2 ALBUM on iTunes