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Transcript of Digital Strategy
Improving decision making
Releasing employees to create value in other areas
Adapt ourselves to market
changes and guarantee
Use strategy digital to excel in market as energy management specialists.
No additional headcount
The strategy should leverage
use of existing tools
95% of people* search online before buying.
75% of people* search online about brand reputation.
78% already have digital interaction with Schneider.
*260 people of our end-user and partners database (68%)
OUR DIGITAL MATURITY
BY OUR EMPLOYEES
78% believe digital can transform our operational process and the relationship with our customers.
72% may take part of this transformation.
62% understand we don’t use digital tools to better understand our customers.
83% think digital don’t contribute to our sales today.
Generate new business
Understand Market Need
We want be
and make the difference for the future,
people personally, professionally and socially by helping the world to be a better place thru
WHAT'S THIS COLLABORATIVE COMMUNITY?
Non Sales community, where people debate about energy efficiency dilemma, solutions and technologies.
Use of gamification to stimulate, reward and
recognize energy efficiency ambassadors
Huge and updated database
to map trends, behaviors
and market questions
HOW IS IT
We first think a complete digital tool, with co-creation, sharing, training, services...
Then we realized that we were using the material logics instead of
- Using Facebook page to test engagement before technology development
- Daily Content
- Development of specific platform with gamification functionalities
We decided to
make it to learn from it
, so our first
step will be a test of this platform:
Evolution of platform functionalities
according to people engagement
No final product, constant development
to meet market expectations.
OUR DIGITAL JOURNEY
LEAD Qualifier Team
Alignment between Schneider strategy and Collaborative Platform
Content Marketing Plan
Collaborative Platform development
Training of Schneider ambassadors to act digital
Identify key content
Collaborate in platform
According to lead generation increase will be need one additional resource in inside sales team
SCHNEIDER EE EXPERTS
ACESSE A NOSSA PÁGINA NO FACEBOOK!
Doralice do Val
Ana Carolina Guillen
SCHNEIDER MARKETING PLAN