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Digital Strategy

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by

anna carolina lagana jorge

on 4 October 2016

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Transcript of Digital Strategy

WHY
Automate tasks
Improving decision making
Releasing employees to create value in other areas
DIGITAL?
EFFICIENCY
TRANSFORM CUSTOMER
EXPERIENCE

Brand exposure
Customer service
Increase sales


Adapt ourselves to market
changes and guarantee
our continuity.
Use strategy digital to excel in market as energy management specialists.
KNOWLEDGE
STRUCTURE
No additional headcount
ASSUMPTIONS
TOOLS
The strategy should leverage
use of existing tools
CONTEXT

95% of people* search online before buying.
75% of people* search online about brand reputation.
78% already have digital interaction with Schneider.


CUSTOMER VOICE
*260 people of our end-user and partners database (68%)

OUR DIGITAL MATURITY
BY OUR EMPLOYEES


78% believe digital can transform our operational process and the relationship with our customers.
72% may take part of this transformation.
62% understand we don’t use digital tools to better understand our customers.
83% think digital don’t contribute to our sales today.
LEADERSHIP
DIGITAL CAPACITY
FASHIONIST
BEGGINNERS
Generate new business
thru digital
Understand Market Need
THROUGH COLLABORATIVE
COMMUNITY

HOW ENGAGE
PE PLE
We want be
relevant
today
and make the difference for the future,
impacting
people personally, professionally and socially by helping the world to be a better place thru
Energy Efficiency
.


WHAT'S THIS COLLABORATIVE COMMUNITY?
Non Sales community, where people debate about energy efficiency dilemma, solutions and technologies.

Use of gamification to stimulate, reward and
recognize energy efficiency ambassadors


Huge and updated database
to map trends, behaviors
and market questions


HOW IS IT
LOOKS LIKE?
We first think a complete digital tool, with co-creation, sharing, training, services...
Then we realized that we were using the material logics instead of
digital thinking
.


- Using Facebook page to test engagement before technology development

- Daily Content

- Development of specific platform with gamification functionalities

We decided to
make it to learn from it
, so our first
step will be a test of this platform:
Evolution of platform functionalities
according to people engagement

No final product, constant development
to meet market expectations.

OUR DIGITAL JOURNEY
Market Needs
@ Collaborative
Platform

Market Intelligence

Marketing Plan

Schneider
Campaign

Lead
Generation

Lead
Qualify

TOPICS
HOT
Social
Media
Article
Down Load
(PRM)

Hot
Lead
Content Marketing
LEAD Qualifier Team
Inside Sales
Platforming
Hot topics
will become
Schneider
hot leads!
SOCIAL MEDIA
ARTICLE
BROCHURE
RESOURCES NEEDED
Alignment between Schneider strategy and Collaborative Platform

Content Marketing Plan

Communication Plan

Collaborative Platform development

Training of Schneider ambassadors to act digital

Content produce

Analytics

Identify key content

Moderate discussions

Collaborate in platform
According to lead generation increase will be need one additional resource in inside sales team

MARKETING
SCHNEIDER EE EXPERTS

INSIDE SALES
ROI
THANK YOU!
DIGITAL

BECOME
STRATEGY
MASTER DIGITAL

CONSERVATIVES
?
$
ACESSE A NOSSA PÁGINA NO FACEBOOK!
Neonet Team:

Patrícia Cavalcanti
Carlos Urbano
Mariana Mello
Manuella Rehder
Doralice do Val
Fabio Petrilli
Daniel Bolanho
Rogério Araujo
Renato Michelletti
Ana Carolina Guillen

FUTURE
E-Commerce
=
+
SCHNEIDER MARKETING PLAN
Full transcript