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Class 3. The Structure of the Speech
Transcript of Class 3. The Structure of the Speech
Basic speech structure
Lecture 4: Organizing your speech
Body (Central Idea)
What should speech plan include?
Macro- and microstructure
Flow of the thoughts/ideas
Monroe's Motivated Sequence
Tell a shocking figure/fact
Tell a personal story/joke
Relate to people/Express empathy
Show the essence of your proposal/idea
Explicate why your audience should follow your example/idea
Express your concerns
Tell what your audience needs to do and how to do
Describe the problematic situation
Monroe's Motivated Sequence
The Snowflake Method
Novel writing technique by Randy Ingermanson
First three steps: form a triangle
Next steps will follow
Build a story/speech using either Monroe's Motivated sequence or Snowflake method
What is Rhetoric?
"Rhetoric may be defined as the faculty of observing in any given case the available means of persuasion. This is not a function of any other art. Every other art can instruct or persuade about its own particular subject-matter; for instance, medicine about what is healthy and unhealthy, geometry about the properties of magnitudes, arithmetic about numbers, and the same is true of the other arts and sciences. But rhetoric we look upon as the power of observing the means of persuasion on almost any subject presented to us; and that is why we say that, in its technical character, it is not concerned with any special or definite class of subjects." -
Modes of Persuasion
as defined by Aristotle
Ethos - credibility of the speaker;
Pathos - emotional appeal;
Logos - logical-argumentative appeal
Informative Speech Outline
: first sentences of the speech aimed at grabbing attention,
: introductory information on the topic and its relevance to the audience, speaker's personal connection to the topic;
: statement expressing the main purpose/central idea of the speech;
Informative Speech Outline (cont.)
: presence of logically organized body of the speech, at least two main points;
: use of supporting materials to back up main points;
: words/phrases/sentences that help to move from one issues to another;
: review of main points by reemphasizing the main message
Grade informative speech uploaded to Power Campus;
Learn 5 basic persuasion techniques;
Find one example of persuasion technique.