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Globalization and/or Sustainability

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by

Marco Robles

on 9 February 2016

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Transcript of Globalization and/or Sustainability

1.
Sustainability strategies
of the companies are one of the
pillars
on which it has settled its
obligation
.

2. The
network society
and the
implementation of information technology

(IT)
bring
new forms of cooperation
and
new forms of production
compatible with traditional ones.

3. The
environment

of the
networked society
bring us
new patterns of networking
between different organizations profiles (eg:
clusters
).

4.
But
also
economic globalization
has led
multinational
corporations to
acquire a power
which is sometimes higher than States where they operate, so that
its impact
is growing
depending on its responsibility
.
Subject 2. Sustainable development
a. Kuznets DEF (1960s):
"Sustainability is a way to avoid society
inequalities
in the long term for our next generations".

b. Brundtland Report DEF (WCED - 1987):
"Sustainable development is development that meets
the needs
of the present without compromising the ability of future generations to meet their own needs". (Modern Definition of Sustainable Development: It contains within it two key concepts: the concept of
needs
, in particular the essential needs of the world's poor, to which overriding priority should be given; and the
idea of limitations
imposed by the state of technology and social organization)

c. Dow Jones Sustainability Index DEF(2002):
"Corporate sustainability is a
business approach
that seeks to
create long term value
for
shareholders
by taking advantage of
opportunities
and the effective
management of risks
inherent in developing
economic, enviromental and social
"
Subject 02. Sustainability
The globalization ideas try to answer, among others, some key questions:

1.
How
has "the role played by companies"
changed
in a globalized environment?
Subject 03. Globalization. Why?
2. Does the
network society
establish
new mechanisms
for cooperation among stakeholders?
3. What sort of
roles
can "or" should the companies
play in business sustainability
?
Since 1989, globalization has
become more visible
in the vector of changes in society and the economy.

Globalization
has helped companies to
gain power worldwide
.
1. How has "the role played by companies" changed in a globalized environment?
1. WEF: globalization is the only way to
end human poverty
is inevitable and it is a
consequence of technical progress
.

2. WSF: The more globalization grows, the worst poor people live. Another World Is Possible!!!
Subject 03.
By the time, it's remained important
debates
about the direction of globalization should take, the different approaches are underlying the role of
public and private
.
Meanwhile the production and market models are transforming
.

Hyper-specialization
is the transformation of institutions in
network models
(long term models).

Companies
with globalization have evolved and
changed
their
production processes
,
distribution
and
marketing
, using geographic and temporal flexibility to adapt to the environment (
relocation
).
1. How has "the role played by companies" changed in a globalized environment?
Subject 03.
Economic Globalization + Global Hyper Consumption Models + Weakening of States + Absence of multilateral real counterweight
1. How has "the role played by companies" changed in a globalized environment?
Subject 03.
We need to move the firms' dominant scheme power to coherent social responsibility to let them manage the Globalization challenge.
Reduction of trade barriers +

+ New Information Society +

+ Public Good Paradigm Changes +

+ Internet +

+ Networked Society +

+ Human Development =

GLOBALIZATION =
Globalization Drivers:
1.
Corporate sustainability
is an economic approach, from the beginning is
linked to core business
activities, not philanthropy or social action.

2.
To create long term value for shareholders
, has to do with the performance of
long-term investment
, not speculative short. The top most sustainable companies
generate better returns
than those without a sustainability plan.

3.
By taking advantage of opportunities
, the
public agenda
creates
new business opportunities
: energy efficiency, education, inclusion, accessibility ... there are only consult the European agenda 2020 to understand.

4. The effective
management of risks
,
reduces the risk premium
in the market, especially in a situation of lack of confidence and trust as being generated by the economic crisis.
The four reasons why the DJSI definition is relevant:
Information Technology (IT)
is concerned with technology
to treat information
. The acquisition, processing, storage and dissemination of information by a microelectronics-based combination of computing and telecommunications, are its main fields.
2. Does the network society establish new mechanisms for cooperation among stakeholders?
Subject 03.

New dominant social structure
: network society of the information economy + information economy + virtual culture.
knowledge
network
society
people
ITs
interdependent world
Information
a. Globalization has allowed us to
recognize those affected
by the business and
established meeting places
and
new kind of companies
.

b. New kind of companies (= service holdings):
3. What sort of roles can "or" should the companies play in business sustainability?
Subject 03.
3. "Social Enterprises"
: companies without loss and without dividends (eg: Grameen Bank -micro credits).
1. "Companies as authors of development"
: create jobs, build wealth, bring us technological innovation and new systems of business cooperation (eg: cluster or holdings).
Subject 04.
What are the consequences of not to participate?
internal and external
impact
Loss of market share
and business niches
Loss position in the sector
Loss of funding
Exclusion of international rankings
Loss of reputation
The IT have brought the
faster change
in the history of humanity and has given us a
new model of network society
.
International businesses

do
not appear as ISOLATED GROUPS
whose only concern is money making, but as institutions inside of a
GLOBAL world
trying to
work hand in hand with citizens
,
governments, social organizations
and other
peer organizations
in order to build a good society, even in a
global context
. Also, this context demands good
relations
and
sustainable behaviors

to
operate properly
2. "Hybrid Companies"
: companies benefit from the initiative of the participants and the participants of group work.
"Doing well by doing good"
(eg: Android, Fedora, Tata Nano).
Globalization


vs
Sustainability
Topic 00

And Sustainability, what sort of good is it?
http://tinyurl.com/JnJ2012Sustainability
https://www.youtube.com/embed/Vcjp7GKdn1I?feature=player_detailpage
https://www.youtube.com/embed/kioTfWx9ruM?feature=player_detailpage
https://www.youtube.com/embed/wEr2SRDGs3A?feature=player_detailpage
Two views
to point out the current functioning of global markets:
It is the consequent of a
change on public good paradigm
r
Full transcript