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Suhail Musarsaon 4 July 2015
Transcript of Since 1992
Orient Trading is a leading distribution and marketing company established in Palestine in 1992.
Orient Trading and Marketing, imports, produces, distributes and markets various
cosmetics, perfumes, household detergents and Fast Moving Consumer Goods (FMCG) targeting various market levels.
Orient's vision is to be recognized as a premier supplier of choice to all partners.
Orient Trading company headquarters is situated in Bethlehem City. The company's setup can be described as following:-
2010 : The Global Truly Consumer Company award - Dabur
2011 : LARA hair Care Best Market share Award.
Dabur Fastest Growth in Middle East regeon.
2012 Oyster professional Hair care, Best Growth in Middle East award
Dabur "VALUED PARTNER" in MENA region.
LARA Hair care Best Market share Award.
2013 Ultra Beauty, Fastest Growing market Award.
2014 Dabur Fastest Growing Award LEVANT Region
FEM Best Growing Market Award
2015 Won the exclusive distribution rights for Adidas, PLay Boy, Coty
Rimmel distribution and others.
OUR CORE VALUES
The mission at Orient Trading is to best serve the consumers in the Palestinian market by providing competitive, high-quality products, meeting their multifarious needs and desires.
We strive to consistently provide our customers with high quality products that exceeds their expectations, and earns their respect and loyalty.
We communicate honestly, fairly and ethically. We value long-term relationships based on mutual trust and respect.
We utilize our knowledgeable working experience to provide innovative solutions to meet our customers' needs and desires.
State of the art facilities that operate within an integrated system, and run by a high caliber team that is well trained and motivated to do the job.
We demonstrate a deep regard for the safety of our resources, customers, and our planet.
OUR LOCATION & FACILITIES
Orient Trading is set apart from any other business due to its professional and highly motivated team that are organized into these following Departments & Divisions :-
The Marketing and development Department
Orient's network of distribution is supported by a well- organized marketing team that aims to support the sales efforts with the necessary tools needed to reach and serve all eligiable outlets. Pricing, Distribution, visibility and promotional strategies are clearly set with the purpose of establishing the proper positioning and solid brand image for the products we market.
- Customers views, perceptions, behaviors and attitude towards
our brands and competition
- Competition information : current, new comers and new players.
Market needs trends and development.
ATL & BTL:
The Marketing department at orient, plan and manage the BTL and ATL activities supported by merchandising and sales promoter team to maintain highest visibility levels based on market information. However, the campaigns are coordinated with our partners according to the marketing guidelines.
Hypermarket Space in Ramallah
PERSONAL & HAIR CARE PARTNERS
Distribution and Market Coverage
Orient trading operational setup allowed the company to directly cover an average of 58% of eligible outlets. Our client base includes:
The rest "42% of eligible outlets" are served through a well monitored wholesale operations.
The distribution operations are fully supported with an integrated system from ordering to delivery, allowing a significantly fast service.
The marketing develops it's strategies based on knowledgeable working experience and research. Accordingly, the marketing department works on developing market information that caters:
Orient Hypermaket in Hebron
Research and market feedback
Orient New Warehouse Facilities