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Market Segmentation Concept Map!

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by

Jason O

on 21 October 2013

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Transcript of Market Segmentation Concept Map!

Market Segmentation Concept Map!
Geographic
Climate
Demographic
Benefit
By Jason Oh
Regional Differences
urban/ rural differences
Urban/ Suburb Differences
Areas within a city
International Geographic Segmentation
L.A
Toronto
Vancouver
New york
Los Angles
Rural
Urban
Urban
Suburb
Age
Gender
Household Factor
Income and Occupation
Ethnic Background
Children
Teens
Infants
20's
HIGH
MIDDLE
LOW
Demographic Terms
Yuppies
Muppies
Oinks
Skoties
&
Sinks
Dinks
SSWD
Febreze
Crest
Crayola Markers
LIFESTYLE
"Health Concious Person"
"Busy Business Person"
"Clean Freak"
"Sports Lovers"
Full transcript