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Marketing Plan

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by

Esraa Mohsen

on 9 July 2015

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Transcript of Marketing Plan

Marketing Plan
1-introduction
2-Vision & Mission
3-Goals
4-Code of ethics
5-Your current situation
6-STP
7-4Ps
8-SWOT
9-Digital marketing
10-Competitor Analysis

Vision & Mission
-Present state of an organization.
-steps to achieve Vision.
1-WHAT it does ?
2-WHO it does it for ?
3-HOW it does what it does ?
-Defines the future state - the mental picture - of what an organization wants to achieve over time
Vision
Mission
Goals
Code of ethics
Examples
integrity
respect
Honesty
Your Current Situation
who am i ?
where am i ?
what do i want to achieve ?
STP
S
egmentation
T
argeting
P
ositioning
Segmentation
Targeting
Types of segments
Positioning
Logos
Slogans
4 Ps
SWOT
inside yourself
strengths
comedian
good presentation skills
weakness
nervous
not following up with new events
opportunities
threats
easily provoked
no execution
people may get bored
outside yourself
Digital Marketing
Search Engine Optimization "SEO"
Time:
to be aware when to post important things exactly
Creativity:
new ideas
Objective:
what do i want
Competitor Analysis
Your position
What they have ?
How can we co-operate ?
Ratio in market share
presenter at MBC
ON TV
Full transcript