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Coca-Cola Marketing Strategy

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by

Arecia Combs

on 13 November 2014

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Transcript of Coca-Cola Marketing Strategy

Coca Cola and the Olympic Games
Coca-Cola made its first appearance at the Olympic Games back in 1928 – and since then has represented every Olympic Game.
Not only does it take a large scale, high income company to represent in that number, but the name Coca Cola is widely and thoroughly represented and seen by the world.
Coca-Cola Marketing Strategy
Arecia Combs
Tione Jones
Samantha Brower
Maddie Rollo
Zach Skidmore
Geoffrey Clay
Jordan Dower

What is Marketing??
Coca-Cola Commercials
The action or business of promoting and selling products or services, including market research and advertising.
i.e. commercials, flyers, newspaper/ magazine ads,brochures, social media, etc.
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” ~ Peter F. Drucker
Globalization
International Marketing
Not only is the Coca Cola Company in it for their brand distribution but also improving the community around the games by finishing roads, making road signs in every language for all spectators, and also setting up youth camps inspiring fitness, and drinking Coke products.
World of Coca Cola Atlanta
World of Coca Cola Atlanta
Coca-Cola's brand is recognized world wide
Less then 20 countries world wide refuse to sell Coke.
Focus on consistency
Offers more than 230 different brands to satisfy demands and tastes of their markets.
Coke is bottled and distributed by independent business owners, many of which are natives of their areas
The World of Coca Cola at Pemberton Place® opened on May 24, 2007. It’s the only place where you can explore the fascinating story of Coca Cola® – the world’s best-known beverage brand.
4-D movie
Inside look at the bottling process
Display of 1,200 artifacts from around the world
The Famous 7-foot Coca Cola Polar Bear
Tasting experience
Coca Cola Shop
The World of Coca Cola Experience
Marketing Diet Coke... to Men
A recent survey said that most men would not buy diet soda because it was mainly marketed towards women.
Coke took on the challenge of marketing diet soda to men with
Marketing Diet Coke...
To Men
Coke solved this problem by launching Coke Zero; an alternative to Diet Coke. A bolder, less sweet flavored drink in a more masculine bottle.
The Polar Bear
The polar bear is a very lovable icon, so naturally it appeals to younger generations.
Coke markets their product so well because it varies from polar bear stuffed animals, holiday mugs or pajamas, commercials, etc.
Share a Coke
Most clever strategy since 1980
Global Sales rose 3%
Why was it so great?
#ShareACoke
How Coca-Cola
touches lives
Full transcript