Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

e-Deals

No description
by

Storm Crow

on 27 October 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of e-Deals

e-Deals

Survey Objectives
A look at how sensitive individuals can be to price and value when it comes to purchasing cheap products and services online.
In turn how influences, motivations and customer satisfaction can effect success of e-Deals
Demographics
Observable characteristics or statistical aspects of of a population to describe customers
Consumer Price & Value Consciousness
Evaluative criteria is the features, specs of the product
It is the potential benefits of the product
With the E-deals, the features are the good food for the discounted price
The potential benefit is to have a good meal and to save money
Effects of Consumer Motivation
Effects of Attitude
3 Types of Attitude: Affect, Behavior, and Cognition (ABC)
Intention to Buy
Interpersonal Influences
Informational influence is when consumers use the behaviors and attitudes of reference groups as information into making their own decisions.
Recommendations
What is an e-Deal?
Assumption
Reason for lack of interest in e-Deal relies heavily on associated social risks
Today's youth rely heavily on how peers perceive them
Brand of products play a large role in creating a personal image
Notion: Lower cost goods and services are perceived as lower quality
Motivation & Involvement
Results show e-Deals have little to no personal relevance to respondents therefore meaning no value in products
Results indicate relatively negative or little motivation towards provided e-Deals.
There is little driving force behind individuals to purchase products through the e-Deal service
the negative consequences likely to result from consumption uncertainty
Perceived Risks

how attitudes are changed based on different levels of consumer involvement
Age
Annual Income
Conclusion
• Consumers are more price conscious
• Value conscious table mean: 3.975
• Price conscious table mean: 4.374
• Neither were high scores
• Due to younger demographic

Reference Groups
• Primary and secondary
• Formal and informal
• Aspirational and Membership
• Most influential reference group: Primary
• People close to the consumer
• Financial decisions are shared, influences all of family
Strongest
1 Redeeming e-deals makes me feel good.
2 I enjoy searching for e-deals on the Internet.
3 When I use e-deals, I feel that I am getting a good deal.

Weakest
1 I enjoy using e-deals, regardless of the amount I save by doing so.
2 I have favorite brands, but most of the time I buy the brand I have an e-deal for.
3 I am more likely to buy brands for which I have an e-deal.
Those are about utilitarian motivation.

Strongest
E-deal Promotion
Message effect
-serial position effect
-primacy effect
-recency effect
Source effect
-Credibility
-Attractiveness
-Likeability
-meaningfulness

Strategies
Presented by: Storm Crow, Jordon Moore, Patrick Fell and William Zhang
Frequency = Experience
Evaluation of e-Deal advertisement
Word of Mouth (WOM)
Promotion of Purchase Intentions
REFERENCES
40% of respondents were aged 18-25
23% of respondents were aged 26-35
15% of respondents earned an annual salary of
$80,000 to $100, 000
18% of respondents earned an annual salary of
$100,000-$120,000
75% of respondent have used e-Deals
72% of this portion indicate that they rarely use the service on a regular basis. Therefore indicating a lack of experience and knowledge of e-Deals
"provides online users with electronic coupons, and in return marketers benefit when consumers tell their friends about the coupons they receive"
involves a Business to Consumer (C2C) relationship
Attitude: the overall evaluation of objects, products and services
The Behavior component of attitude is most relevant to the results derived from survey. It relates to an individual’s actions towards an object, product or service.
Based on consumer judgement or satisfaction with e-Deal
Average mean: 3.5-3.7
indicates neither positive or negative response - owes to age and income demographics
Financial - cost associated with product purchase
Social - association with product could effect personal image
Performance - product does not perform as expected
Physical - personal harm or damage caused by consumption
Time - search for product, service and maintainence
persuasion process will follow one of two routes:
a central route, or a peripheral route
Elaboration Likelihood Model
The Peripheral route of persuasion is most appropriate
survey results indicated responses that were neither positive or negative.
Respondents indicate the product had little or no personal relevance and so there was little motivation to process the message about the product being offered
Evaluative Criteria
Determinant criteria is the ‘most important’ aspect of a product
Each customer has their own determinant criteria
Determinant criteria makes or breaks a sale..
Determinant criteria for the e-deals may be price, location or food itself
Determinant Criteria
• The means of the value conscious table ranged around 3.5-4.5
• Not a relatively impressive score
• The savings from e-deals is not worth it to these consumers
• Possibly because of the younger demographic

• Means from the price conscious table: 3.8-4.6 – slightly higher
• Consumers highly value a lower price
• Will search with high involvement to get cheapest deal
Informational influence
Utilitarian (Normative) influence
Value-expressive influence
Value-expressive influence is when consumers internalize a group’s values or join groups to express their own values and beliefs.
Utilitarian influence is when consumers conform to group expectations to receive a reward or avoid punishment.
Push and Pull Strategy
is information about product, services, and experiences that is transmitted from consumer to consumer. There are two types of WOM influences can be distinguished;

Types of WOM influences :organic and amplified.

Techniques:
Social networking
Text messaging
Discussion boards


Consumer motivations are the inner reasons or driving forces behind human actions and drive consumers to address real needs. The fulfillment of those needs can then motivate them to make a repeat purchase or to find different goods and services to better fulfill those needs.

Hedonic motivations involves a drive to experience something personally gratifying

Utilitarian motivation is a drive to acquire products that consumers can use to accomplish things.
Types of Motivation
Conclusion:
results owe to
lack of personal relevance (involvement)
lack of motivation - no need for saving
demographics - different priorities

Ajzen, I., 1985, “From intentions to Actions: A theory of planned behavior,” Action-control: From Cognition to Behavior, Springer, Heidelberg, pp. 11-39.

Arndt, J., 1967, “World of mouth advertising and informal communication,” Risk Taking and Information Handling in Consumer Behavior, Harvard University Press, Boston, pp. 188-239.

Barach, J. A., 1969, “Advertising and informal and risk in the consumer decision process,” Journal of Marketing Research, Vol. 6, No.3, pp. 314-320.

Weiner, B.2006.Social motivation, justice, and the moral emotions, Mahwah, NJ: Erlbaum

Maslow, A. (1954).Motivation and personality. New York: Harper.

Sinha, Indrajit, Rajan Chandran, and Srini S. Srinivasan. "Consumer Evaluations of Price and Promotional Restrictions--a Public Policy Perspective." Journal of Public Policy & Marketing 18, no. 1 (Spring, 1999): 37-51. http://search.proquest.com/docview/211108413?accountid=10382.

Uhm, Brenda M. "Cause-Related Marketing: Consumer Motivations for Helping Behaviour." Order No. MR56790, University of Guelph (Canada), 2009. http://search.proquest.com/docview/304888504?accountid=10382.

Siddiqui, Kamran. "Individual Differences in Consumer Behaviour." Interdisciplinary Journal of Contemporary Research in Business 2, no. 11 (03, 2011): 475-485. http://search.proquest.com/docview/863574375?accountid=10382.

Levy, Deborah S. and Christina Kwai-Choi Lee. "The Influence of Family Members on Housing Purchase and Decisions." Journal of Property Investment & Finance 22, no. 4 (2004): 320-338. http://search.proquest.com/docview/212897580?accountid=10382.

Babin, Barry; Harris, Eric 2012, CB4 South western Cengage Learning Erin Joyner

Elliot, Greg; Rundle-Thiele, Sharyn; Waller, David 2012 Marketing Second Edition Milton Queensland John Wiley & Sons Australia Ltd
Full transcript