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MailChimp Labs: List Clustering (Fashion and Beauty)

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John Foreman

on 18 October 2012

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Transcript of MailChimp Labs: List Clustering (Fashion and Beauty)

MailChimp Labs List Clustering October 2012 Addresses on a fashion & beauty publisher's list were subscribed to a total of 90,000 other lists in the MailChimp universe
How might these other subscriptions shed light on communities of interest within the list?
Created a graph of links between email addresses that had similar subscriptions
Clustered and colored addresses with similar interests
Graph to the left is the result
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