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Snapchat SWOT Analysis

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by

Josh Smith

on 9 October 2014

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Transcript of Snapchat SWOT Analysis

Snapchat SWOT Analysis
WEAKNESS
Time limit
Connecting outside of your phonebook
Unwanted public associations “best friends”
Unable to traffic website flow
Lack of professionalism
Not discreet
Strengths
STRENGTH
Simple
Accessible
Full engagement
Reach wide/selective audience-- little effort
It will not follow you
Aware when others hold onto your information “screenshot”
Real-time authenticity
Creativity
OPPORTUNITIES

Get to know the company without being directly associated
Get to know the ins and outs
Picture says a thousand words
No post frequency restraint
Viewers informed immediately
Equality “no likes”
Filter who views information
Promote products (show things in the moment)
Right now communication
New and improved Instagram”

THREATS

Seeing the reality of a business, day in and day out
Other companies can steal business products or ideas
Similar platform (similar platforms)
Individuals can know exactly where you are and what you’re doing
"School grind with Bae!"
This is our Notion.
This program is brought to you by:
-taybrown46
-brijinjensen
-kaylamunn
-jen_beth13
-smithers.josh
Full transcript