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Mercedes-Benz

by

Chris Mahoney

on 10 January 2013

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Transcript of Mercedes-Benz

Brief History Product Line Marketing of
Mercedes-Benz Target Market, Global & Competition Brand Loyalty Design Communication & Future Started in 1886 by Carl Benz when he created the "Motorwagen"
Partnered with Daimler Motoren Gesellschaft on May 1, 1924
Mercedes-Benz has been a multinational division of Daimler AG ever since
Headquartered in Stuttgart, Germany
Carl Benz said it best "The Love of Inventing never dies." 3 Main Categories
12 Different Classes Known for the Iconic 3-Point Star, distinctive radiator grill, up-ward opening "Gullwing" doors or twin headlamp face
Designo Has been an older crowd
Attempting to expand to younger crowd , expanding to 25-44 years old
Their largest market is China Mercedes continues to have strong Brand Loyalty, one reason is strong service By Chris Mahoney Sedans & Coupes SUVs Roadsters & Supercars Advertising Print Advertisements TV Commercials Social Media Promotional Events Auto Shows: Detroit Motor Show
Mercedes-Benz Superdome
Tennis, Golf, Fashion
The Ryder Cup
Local Dealership Events Distribution Globally Pricing Sedans & Coupes C-Class: Coupe($35,350) or Sedans($37,000)
E-Class: Sedans ($51,000) Coupes ($51,120) Cabrioles ($59,000), Wagons ($57,000)
S-Class: Sedans ($93,000-$212,000)
CL-Class: Coupes ($115,300-$213,200)
CL-S: Coupes ($72,000-$95,000) SUVs GLK-Class: ($37,000)
M-Class: ($47,000-$96,000)
GL-Class: ($62,400-$116,925)
G-Wagon: ($113,000-$134,300) Roadsters & Supercars SLK: ($42,900-$67,990)
SL: ($105,500-$212,240)
SLS: ($199,500-$206,000) C-Class E-Class S-Class CL-Class CL-S Class GLK-Class M-Class GL-Class G-Wagon SLK-Class SL-Class SLS-Class High Brand Loyalty Creates a Strong Brand Lifestyle Main Competitors are Audi, BMW, Lexus, Porsche, Cadillac, Infinity, & Jaguar Brand Extension Has extended to companies like Designo for custom interiors
Why not team up with Tiffany's & Co. Mercedes-Benz distributes directly to consumer from dealerships
Some major countries have their own factories
U.S.A has a factory in Alabama
China has two in Beijing The Future F125 Concept The best or nothing. Technology and Innovation found in Mercedes A look at CL65 AMG Coupe Handcrafted AMG 6.0L biturbo V-12 Engine
0-60 in 4.2 Seconds
Heated Steering Wheel
Attention Assist
PARKTRONIC
Mercedes-Benz mbrace Conclusion Mercedes Benz has continued to do well internationally
They have continued to be one of the most innovative luxury brands and will continue to be
They must continue to focus on markets like China and India and other emerging markets
Lastly, I believe they should try to extend their brand into things like vacation packages, hotel stays etc. and really incease the experience of Mercede's "the best or nothing." Strong presence in Social media as well personal sites Appealing to Mothers, Fathers, Families. Appealing to the Sports Car Enthusiast Appealing to their innovative technology
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