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Coca Cola Timeline
Transcript of Coca Cola Timeline
One of the first advertisements from 1889. It’s a female, which is noticeable because of the time – she’s even in charge of the horse herself! The funny and time relevant thing on this commercial is also the text in the right corner “The ideal beverage for discriminating people”. This combined with the Cola being served as wine shows that the coke is something “fancy” – it’s for the rich, the white. But at the same time, the server is white as well, which again is unusual for this time. So is the statement sarcastic?
First time we see a man on a Coca Cola advertisement. The text is referring to the original purpose of the Coke – It will help you: relieve your stress, reduce fatigue, and headaches. It’s also the first advertisement with a lot of text. This is also before the Coca Cola brand was red.
Typical style for the 1920’s – modern, simple. The time was also a time of hope – the war was over, people were brimming with optimisn and confidence. A better future was in front of them, which this advertisement also shows. A confident hand – saying cheers to NY skyline.
This commercial focuses on the war – it’s 1942, the whole world is focusing on WW2 and this commercial does as well. The text is about feeling at home – how every hometown has something special, something you (as a soldier) can look forward to seeing again when you come home. And you should do that with a coke in your hand.
The polar bear commercial was the first ever TV commercial for Coca Cola. The graphics were simple, because computers back then were not as powerful as we know them today. The polar bear theme continued being used at times until 2013. This is also the year that the Coca Cola logo changes to have a bottle in the background.
This one is supper simple, containing short, simple comic which shows a man, going somewhere and almost at the end of his life powers he bought coca cola and woala he made it to the end (home).
It definitely is inspired by cartoons of that time and the whole comic books craziness.
It’s probably Christmas campaign as we all can see
It shows traditional coca cola Santa, how I think we all imagine him, in his traditional costume, happy he can enjoy his cola. It even sais that he has his pause to refresh.
The world is not in peace in this time, as there is still War in Vietnam, French Algerian war and Korean War going on.
Coca Cola wants to bring the world together, as well as trying to advertise in the world. No matter the race, nationality, language or location in the globe – everyone enjoys it.
Advertisement with a recipe – coca cola with ice cream. (A peek into the weird things people like to try and do in that time)
The first year that Coca Cola uses photo as an advertisement and keeps it that way in the next years.
First time evern, we see African-Americans in the Cola commercial. Civil rights Act in 1968 banned public segregation, changed a lot of things.
Called the "classic" after they tried the "New Coke" by changing the ingredients, but didn't receive positive feedback, so they called it the "classic" not to be mixed with the "New Coke".
Share a coke campaign:
- Started in Australia in 2011
- The logo was replaced with first names
- 150 Most popular names were used.
Taste the feeling campaign:
- Anthem composed by Swedsh DJ Avicii and Australian singer Conrad Sewell
- Released on March 2016
- Coke's EUFA Euro 2016 ad campaign and its 2016 Rio de Janeiro Summer Olympics