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Media Literacy

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Ossob Gure

on 15 January 2013

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Transcript of Media Literacy

The Distortion of Beauty - Propaganda Media Literacy Media literacy is a repertoire of competences that enable people to analyze, evaluate, and create messages in a wide variety of media modes, genres, and forms. Stereotypes in the Media This causes ignorance Music videos reenforce racist stereotypes Questions to Ask and Refer to Throughout this Presentation - Who created this media product?
-What is its purpose?
-What beliefs do its creators have and how is it reflected on their outlet (media source)?
-How might people convey this media product differently?
- How do these images make you feel about yourself in the society you live in?
- Do these images promote positive or negative thinking?
-What aspects of this media capture your attention? The Culture of Fear How to be Media Savvy Beauty Information, of a biased or misleading nature, used to promote or publicize a particular political cause or point of view -Society has corrupted the definition of beauty
-Each society defines what beauty is
-Beauty varies depending where you live Used to create fear, ideologies and secularism Gender Roles Sexism/Misogyny Racism Homophobia Men are perceived to be dominant, where women are submissive Women must be inferior in all aspects (intelligence, strength etc.) Highly influenced and promoted through music Through conditioned humor media outlets promote racism This belief stems from the paradigm of women being physically weaker There are not many media sources that promote or speak on gay subject matter The group/person is dehumanized allowing audience to believe they are less than people The culture of fear is when the media exploits the fears of the audience in order to promote conformity and consumerism. The culture of fear creates, reinforces, and perpetuates stereotypes. Through the viewers' ignorance the culture of fear promotes discrimination of many kinds. To understand that all media are constructions - always be an active participant by asking questions rather than a passive recipient Understand that advertising is about persuasion and the selling of values, beliefs, ideologies and lifestyles TAKE MEDIA LITERACY!!
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