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Transcript of Mobile Observations
10 - 250 sec/session 51-70% Mobiles are Discrete Fresh Applications Games
Photos In the past 39% UK Adults Search like a PC
Multitasking Now Glorified Feature Phones Native Apps Consistency
System API's Only 2 out of UK top 25 sites do not have mobile access 10 have mobile sites, and 16 have mobile apps
All 5 Banks have apps and/or mobile sites
Vodafone has mobile site and app, BT app only
Tesco has mobile site and app
Mining, Petroleum and Pharmaceutical firms have mobile access, except Shell
British Gas” and Scottish & Southern Energy have mobile apps
1 out of 8 Industrial Firms has mobile access
Aviva and Prudential have very limited applications
Aviva has mobile site
UK top 30 firms Mobile Observations Tarek Amr Abdallah Questions