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Copy of Bunnings Corporate SWOT and Strategies
Transcript of Copy of Bunnings Corporate SWOT and Strategies
Founded by Arthur & Roberts in 1886
1994 Wesfarmers through bought out Bunnings
2001 Wesfarmers acquried Howard Smith Group, included BBC Hardware networks around AU and NZ
Australia's largest hardware chain, with 195 Warehouses (Comprehensive hardware range), 42 Bunnings (local limited range) stores
For 2012, generated $7.2 billion 4.9% and shares 17.1% market share of the Home Improvement and Outdoor Living Sector
Employees 33,000 employees
Most Trusted Retail Brand in Australia by Reader's Digest
Home Improvement and Outdoor Living Sector
$42 billion industry, annual growth of 1.9%
Increases interest from popular portray of home improvement - House Rules, The Block
Competitors: Mitre 10 (6%), Danks (Home Timber and Hardware, Thrift-Link Hardware and Plants Plus) (1.7%) and Masters Home Improvements (1..26 %)
Bunnings 2013-2015 Focus
From 2012, Bunnings plans to open 60 Bunning Warehouses over the next 3 years
Investments into necessary resources and capital enabling growth
Further expand product range available
Branding Promises - "Lowest Prices", "Widest Range" and "Best Service"
Stronger team members
Extend services to customers
Community & Sustainability Involvement
Business Strategy - Cost Leadership
Corporate Level Strategy - Single Business Strategy
1. Bunnings Institution
Fully accredited Registered Training Organisation (RTO)
Fostering the future of Australia's trades people, improving regional employment rates and gaining direct partnerships with Federal and State Government
Key Objectives: 'A Smarter Australia' investment in tertiary education, provision of sponsorships and paid training opportunities, corrective methodology and knowledge of industry standards by using Bunnings selective products
Considerations: Financial implications, improvements to brand recognition in the country, further establish Bunnings as an Australian brand
2. "Building the best - a helping hand for your home improvement
Strategic alliance with Jim's franchises accommodating diversification further into the service industry. 35 franchisee division.
Contract: Exclusive Supplier Agreement
Key Objectives: Maintain growth in the Home Improvement and Outdoor Living sector, career development for Bunnings staff to become future business owners
Quality provision of equipment and service products
Considerations: Mass marketing announcing this partnership, financial benefits and refusal from franchisees to utilise products
Recommendations & Action Plan
Bunnings SWOT Analysis
Competitive advantage and core position in the market as a low cost, extensive products on offer retailer
Guaranteeing on the lowest prices, price matching and 10% off the product if a competitor offers a cheaper product
Economies of scale - bargaining power with suppliers
Domestic formulate and implementation of industry focuses
2001 - Acqusition of Howard Smith Group, 13 Mitre 10 stores, 2013 - Supa Centre, Tuggerah
- Executive Summary
- Bunnings Strategies
- External Environment
- Competitive Forces
- Competition Analysis
- Internal Environment
- SWOT Analysis
Provide and deliver to its customers the lowest prices on their products, by achieving economies of scale.
High purchasing power as major competitor in the market allows it to attain economies of scale through formed relationships and alliances with suppliers
Extensive supply chain, as the vast amount of suppliers helps achieve competitive pricing at all Bunnings stores nationwide.
1. Bunnings Institution
2. Building the best - a helping hand for your home improvements