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Shopping, Bags, and Me

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by

Chuah Jin Wei

on 5 November 2013

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Transcript of Shopping, Bags, and Me

DisCard
However...
What can this achieve?
Cultivate a healthy habit
BAGO
Why do we need BAGO?
Made of Vinyl
Each retail store will get an embossing machine

Different Brand Logos
"Flaunt"
BAGO bags...
Source: Department of Statistics Singapore

Dis
count
Compack
Do I need a bag?
Com
pact
pack
BA
G
LO
GO
Dis
count
Card
2 MILS!
SHORT
IN THE
....
IN THE
Card
THICKER
BAGS
larger production value

Naming System
What is Compack?
How does Compack work?
Evaluation
LONG
...
Touch screen devices
What is DisCard?
Point System
What are the points used for?
How does DisCard work?
Imagine...
Introduction
Impacts
Causes
Ideas!
DisCard
BAGO
Compack
Conclusion
What Is BAGO?
BA
G
LO
GO
Shopping, Bags and Me
Causes &
Impacts

How does BAGO work?
DisCard
BAGO
Compack
Bags are opaque
Why would BAGO work?
Unique identity
MOTIVATION
Impacts
Paper Bags
Conventional Plastic Bags
Nonchalant Attitude
Spur-of-the-moment purchases
Redundant
DIRTY
They are...
Lack of resolve to utilise reusable bags
Lazy
Forgetful
Appeal of Paper Bags
Causes
Boom in Singapore Retail industry
Impacts
Target Audience
Verification

Ease of usage
does not require
Customer
a bag!
Vovi City
16-30 years old
Burning
Threat to marine life
Non-biodegradable
TOO
MUCH
ENERGY
In Conclusion...
are sustainable
give a sense of
individuality
are cost effective
play down impatience
secure in containing goods
greater production value
THICK
Full transcript