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Transcript of Generations
Tuesday, February 11, 2014
Vol XCIII, No. 311
Theory of generations
What is a generation?
What does it need to become a generation?
What have these terms in common?
- have to appear in young age
- influence their whole life
- produce a common consciousness
don't be critical
trust in authorities
Karl Mannheim - 1923
economically the most important group
have the leadership
- in politics
- and companies
- even in film industry
are majority in elections
today - they rule the world
kinship / blood-relation
sum of same-aged people
with similar cultural and social orientation, attitudes and behavior
How do generations arise/come into being?
rise of technologies
change of political systems
similar attitudes and behaviour
similar views of the world
World War II
born 1945-middle 1960s
protests against vietnam
Douglas Coupland - 1991
- book that defined a generation
Generation Y / Millennials
born 1982-about 1995
don't believe in ideals
satisfied with less
the lost generation
Generating a generation - theory
every generation is more related to the pre-previous generation
every second generation is a generation of winners
- rich parents
- much TV
- well educated but overqualified
"a relatively unremarkable set of young people holding McJobs while facing an uncertain future,
armed only with the weapons of sarcasm and apathy.
A generation that rather work to live than live to work
or in fact, get stoned, eat ice-cream and not work at all." (TheGuardian)
W H ?