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Michi nho

on 8 March 2015

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Transcript of Generations

2 different definitions
€ 42
Tuesday, February 11, 2014
Vol XCIII, No. 311
Theory of generations
What is a generation?
What does it need to become a generation?
"Silent Period"
What have these terms in common?
- have to appear in young age
- influence their whole life
- produce a common consciousness

follow instructions

don't be critical

trust in authorities
born 1925-1945
Karl Mannheim - 1923
economically the most important group

have money

have the leadership
- in politics
- and companies
- even in film industry

are majority in elections
today - they rule the world
genealogical view
kinship / blood-relation
sociological view
sum of same-aged people
with similar cultural and social orientation, attitudes and behavior

How do generations arise/come into being?
rise of technologies
change of political systems
similar attitudes and behaviour
similar lifestyles
similar views of the world
group identity
Great Depression

World War II
born 1945-middle 1960s
economic growth

bright future

everything possible
protests against vietnam

women's movement

peace movement
Generation X
Douglas Coupland - 1991
- book that defined a generation

born 1965-1981
Generation Y / Millennials
born 1982-about 1995
don't believe in ideals

satisfied with less


pessimistic, hopeless
the lost generation
Generating a generation - theory

every generation is more related to the pre-previous generation

every second generation is a generation of winners
2 principles?
feel vacuum:
- rich parents
- much TV
- well educated but overqualified

"a relatively unremarkable set of young people holding McJobs while facing an uncertain future,
armed only with the weapons of sarcasm and apathy.
A generation that rather work to live than live to work
or in fact, get stoned, eat ice-cream and not work at all." (TheGuardian)
W H ?
Full transcript