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WebEntrepreneur.WS - 1. Episode

Find out more about our Online Marketing Concept and Ways to Increase your Sales..
by

Hamed Farhadian

on 14 September 2014

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Transcript of WebEntrepreneur.WS - 1. Episode

Introduction to Online Marketing
www.NetNazar.IR
1 ) Feel free to share it with your friends & colleagues.
- Strategic Online Marketing
Thanks for Watching
Track your traffic with Google Analytics
What we will cover..
Your "Call To Action" ;)
How we can help?
Hints...
- ChimbaWeb Concept for Sales Optimiziation
How can you increase your SALES?
Reach
Conversion
Average Order Value
Customer Life Time Value
How many people get an impression of my business?
Different Channels - Same Concept:
- Paying Rent for Eye Impression
- Valueable Hints for your Business
- Recommended Tools & Apps
Founder of ChimbaWeb
What % of Impressions am I able to...
CONVERT?
What's my "Call To Action"?
- Window-Shoppers entering your Store
Example : Conversion Rate of Website
Most Common Respond:
Impression on the Website:
1.000 Unique Visitors per Month (tracked with Google Analytics)
Out of all Impressions, we "usually" generate 20 Orders / Leads / Calls / Requests / YOU NAME IT...
Getting it to 4 % means DOUBLING your SALES!
How can you increase the size of the transaction with your business?
Better Question: How can you convey more VALUE?
Examples:
- Recommending related products at POS
- Selling Additional Service Packages, like Apple
- Adding Interesting Products to your Portfolio
How OFTEN can i repeat a transaction with my existing customers?
Example:
Creating an "Awesome" Experience --> Keeping Customers Happy
2 ) Grab your iPhone, search for "WebEntrepreneur" on iTunes and Subscribe to our Podcast!
3 ) Visit www.WebEntrepreneur.WS for more!
"80 % of my clients spent their efforts on increasing Reach, instead of optimizing for better CONVERSION."
- Free Listings like Yellow Pages, Yelp etc.
- Website's ranking on Google
- Pay Per Click Advertisment like Google Adwords
- Media Ads like TV, Radio etc.
- PR
Dramatic Impact through Conversion Optimization
- Improving Usability and Effectiveness of Content
Ask your Customers how they found you
Think about additional products to sell
How to make people more happy?
- Content Production
- Complete Site Development
- Individual Project Development
- Entrepreneurial Spirit
Copyright by Hamed Farhadian, ChimbaWeb.com
- Advanced Sales Funnel from Lead to Sale
- Understanding of Visitor Behaviour with A/B Testing
- Website Visitors calling you gy Phone
- Leads responding to your Email
- Number of Appointments per Week
- New Facebook Fans per Month
- Unfinished Checkouts in your Online Shop
Getting a SALE
Think about these
Metrics
--> How much is each Conversion worth?
- Sending an automated Follow-Up Email every 2 Weeks for repeated business ( --> Autoresponders )
- Adding Gifts to their Orders
- Binding them to your Business ( Like Amazon or Apple )
Our Conversion Rate= 1000 UV / 20 Conversions= 2 %
( Strategy & Product Development )
Full transcript