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Transcript of Entrepreneurship
Business Environment Analysis
Social Network Industry
174.2 million of
Social Network Users
Search Engine Optimization (SEO)
Online business = NO costs of local implementation (office, transport, etc)
Logo = 50 euros
CopyRight Domain "h00ked" = 10 euros
100% free music streaming service
Help promoting local artists
Search for artists by country and city
"Facebook = Gossip
Linkedin = Work
Hooked = Music"
Protection of its ideas and innovations
The 3 Main Objectives
1° Giving INFLUENCE and importance to music
2° Giving all ambitious
an equal CHANCE to shine
3° Giving record
and producers ACCESS to their fans' opinions and the latest musical talent
online social networking service
online audio distribution platform
live event ticket marketplace
online music catalogue and news provider
What does Hooked do?
ARTIST & LABEL PROMOTION
CONCERT FINDER &
Presence & Activity
TOTAL STARTUP COSTS = 60 euros
Startup = 75 euros
Maintenance = 180 euros/month
Software = 80 euros
TOTAL WEBSITE COSTS = 335 euros
Governments and users express privacy concerns
TOTAL COSTS = 335 + 60
= 395 euros
New privacy laws would complicate personalization of the service and therefore the backbone of the project
As Google and Facebook have proved, there is an enormous target market to conquer + big money to be made
Low advertising rates
Setting up an online business is relatively cheap and unrisky
Strong cash flows to be expected
Hooked is going in the right direction