Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Entrepreneurship

Hooked Project 2013
by

Marie P

on 18 July 2016

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Entrepreneurship

Hooked Project 2013
Entrepreneurship
Business Environment Analysis
Social Network Industry
Main Competitors
174.2 million of
Social Network Users
Aynina Fall
Marie Pagazzi
Stefan Kingham
Katia Vasconcelos

Group 3
Operations Plan
Domain name
Logo
Online set-up
Search Engine Optimization (SEO)
Financial Plan
Startup Costs
Online business = NO costs of local implementation (office, transport, etc)
Logo = 50 euros
CopyRight Domain "h00ked" = 10 euros
CDs sales
Digital music
Differenciation
Main Threats
2013
62% of
Internet Users
Western Europe
MP3 players
Mobile internet
Smartphones apps
100% free music streaming service
Help promoting local artists
Search for artists by country and city
"Facebook = Gossip
Linkedin = Work
Hooked = Music"
Competitive market
Protection of its ideas and innovations
Hooked
Industry Description
The 3 Main Objectives
1° Giving INFLUENCE and importance to music
fans
2° Giving all ambitious
artists
an equal CHANCE to shine
3° Giving record
labels
and producers ACCESS to their fans' opinions and the latest musical talent
Hooked =
online social networking service
+
online audio distribution platform
+
live event ticket marketplace
+
online music catalogue and news provider
What does Hooked do?
SOCIAL NETWORKING
MUSIC STREAMING
MUSIC DISCOVERY
ARTIST & LABEL PROMOTION

CONCERT TICKETS
CONCERT FINDER &
CONCERT PLEDGING
INSTRUMENTAL DEVELOPMENT
COMPETITIONS &
GAMES
U.
S
.
P
Users
Hooked
Presence & Activity
Rewards
TOTAL STARTUP COSTS = 60 euros
Financial Plan
Website Costs
Startup = 75 euros
Maintenance = 180 euros/month
Software = 80 euros
TOTAL WEBSITE COSTS = 335 euros
Political Factors
Governments and users express privacy concerns
TOTAL COSTS = 335 + 60
= 395 euros
New privacy laws would complicate personalization of the service and therefore the backbone of the project
Economic Factors
THREAT
As Google and Facebook have proved, there is an enormous target market to conquer + big money to be made
Low advertising rates
Setting up an online business is relatively cheap and unrisky
Strong cash flows to be expected
OPPORTUNITY
Social Factors
Social Dependance?
Hooked is going in the right direction
OPPORTUNITY
Technological Factors
OPPORTUNITY
Full transcript