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The Psychology of Fast Food Advertising and it's Effect on Children

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on 2 May 2013

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Transcript of The Psychology of Fast Food Advertising and it's Effect on Children

Child Obesity Overweight is defined as having excess body weight for a particular height from fat, muscle, bone, water, or a combination of these factors. Obesity is defined as having excess body fat.

Overweight and obesity are the result of “caloric imbalance”—too few calories expended for the amount of calories consumed—and are affected by various genetic, behavioral, and environmental factors. Adult Obesity Childhood obesity has more than doubled in children and tripled in adolescents in the past 30 years.

The percentage of children aged 6–11 years in the United States who were obese increased from 7% in 1980 to nearly 18% in 2010.

The percentage of adolescents aged 12–19 years who were obese increased from 5% to 18% over the same period.

In 2010, more than one third of children and adolescents were overweight or obese. Famous Person Technique Children and Advertising I wonder how Fast Food companies advertise to kids......? REPETITION, REPETITION, REPETITION... The American Psychological Association (APA) reports that children under eight years old are not able to critically understand advertisements and that they regard them as truthful, accurate, and unbiased. The Psychology of
Fast Food Advertising
and the Effects on

Meaghan Gifford Super Size Me- Heroes Morgan Spurlock
2004 THE PSYCHOLOGY OF COLORS RED The most popular color in fast food.
Red is the color that makes people
hungry. Red instantly attracts
attention and it also makes people
excited, energetic, and increases
the heart rate. ORANGE This color associates with good times,
happy and active days, warm and
organic products. Also it is associated with ambitions. Orange is very good
color to use on websites about food,
extreme activities and websites for
children. YELLOW Yellow can be an irritating color. Some
fast food restaurants paint their walls
in yellow in order to motivate people to
leave as soon as they order their food
so that they free more space for new customers. It is also the color that can
be seen from the furthest away. OTHER TECHNIQUES Music: Music and other sound effects add to the ad’s atmosphere, helps define the ad’s target audience, and acts as a transitioning element. Jingles are designed to stick in the audience’s head. Is anyone else feeling hungry??? CAN YOU SPOT THE TECHNIQUE?? Children are most receptive to marketing messages—their minds are like sponges, ready to soak up all information they receive. Marketers use this vulnerable time to develop “brand imprinting”—a term psychologists use to describe the process of encoding a particular brand in our brain’s memory network through repeated brand name exposure. Brand loyalty can begin as early as age 2—the age where children begin to recognize and develop a liking for familiar characters and can identify products in grocery aisles and request them by name. The brand imprints we gather as a child are often carried into adulthood. The alcohol and tobacco brand you’re exposed to when younger are the ones you’re more likely to try later. In a national survey, more than half of the children who responded reported that buying certain advertised products made them feel better about themselves. WHAT'S SO BAD ABOUT FAST FOOD?? Immediate Health Effects:

Obese youth are more likely to have risk factors for cardiovascular disease, such as high cholesterol or high blood pressure. In a population-based sample of 5- to 17-year-olds, 70% of obese youth had at least one risk factor for cardiovascular disease.

Obese adolescents are more likely to have pre-diabetes, a condition in which blood glucose levels indicate a high risk for development of diabetes.

Children and adolescents who are obese are at greater risk for bone and joint problems, sleep apnea, and social and psychological problems such as stigmatization and poor self-esteem. Long-Term Health Effects:

Children and adolescents who are obese are likely to be obese as adults and are therefore more at risk for adult health problems such as heart disease, type 2 diabetes, stroke, several types of cancer, and osteoarthritis. One study showed that children who became obese as early as age 2 were more likely to be obese as adults.

Overweight and obesity are associated with increased risk for many types of cancer, including cancer of the breast, colon, endometrium, esophagus, kidney, pancreas, gall bladder, thyroid, ovary, cervix, and prostate, as well as multiple myeloma and Hodgkin’s lymphoma. Mar. 30, 2012 — A new study along the same lines as its predecessors shows how eating fast food is linked to a greater risk of suffering from depression. This study has been published in the Public Health Nutrition journal WHAT'S BEING DONE?? Emotion
Humor Walt Disney Co., acknowledging the powerful role that television can play in influencing children's behavior, announced that it has instituted a junk-food advertising ban on programs for kids. The Healthy Weight Commitment Foundation is a CEO-led coalition of over 210 organizations working together to help families and schools reduce obesity–especially childhood obesity–by 2015. EDUCATION MY INSPIRATION FOR FIGHTING CHILDHOOD OBESITY www.letsmove.gov
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