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The way to your business website

... and some secret formulas to improve online results
by

Susanne Böck

on 2 March 2014

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Transcript of The way to your business website

The way to your own business website
Concept
Design / Usability
bad design ruins the user experience
crucial element for website success is how content is structured and displayed
Tools
Online Marketing
Newsletter
SEM / PPC
SEO
Social Media Marketing
Viral Marketing
Online PR
Affiliate
...

Susanne Böck - 29. Oktober 2013
WebAnalytics
If content is king... design should be the queen...
Marketing Communication Priciples
Different page types
What parts of your site are mission critical? What is your USP?
What is the desired conversion action?
...
Branding Considerations
Target Audience
... first draft the concept of your website ...
... and some secret formulas to improve online results
Don't make me think!
How we really use the Web
Guiding Principles
Designing Navigation
Designing the Homepage
Things you need to get right
Awareness

Interest

Desire

Action
Understanding the decision process
Uncovering problems
Why your site is not perfect
Usability basics
Selecting elements to tune
How to think about test elements
Selecting elements to tune
Tools to set up your Website without coding
Content Management Systems
Web Analytics
Google Analytics

Clicky Mixpound
Kissmetrics Fox Metrics
Woopra ...
Some other tools worth mentioning...
how to get started

contact
Susanne Böck

mobile +49. 176. 31191412
mail s_boeck@aol.com


The Matrix = Roles x Tasks x AIDA
Browsers
Acquisition
Visitors
Conversion
Transactors
Retention
Customers
Activity Funnel
Full transcript