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Challenging Women's Beauty Stereotypes
Transcript of Challenging Women's Beauty Stereotypes
It’s no secret that Photoshop is used to digitally “perfect” pictures, but seeing the before and after can still be shocking. A time-lapse clip of a makeup-free woman becoming the "perfect woman" shows just how much gets changed after the photograph is taken. The 37-second video starts with the model posing in nothing but red bikini bottoms. The hair and makeup team do their jobs, adding glamorous extensions and layers of cosmetics. The clip then shows the pictures being tweaked in Photoshop. The photo editor makes the woman’s nose smaller and her eyes and lips bigger. That person also slims down the model’s camera-facing arm and her stomach and lengthens the woman’s legs and neck. The final result is a picture of a woman who hardly resembles the blond who walked into the photoshoot.
In conclusion, the media portrays fake, unrealistic body images for women. No human is perfect and being different is not a flaw. So many woman struggle with their body image because of what the media is telling them they should look like. I think it's horrible how many young girls are affected by the media.
What is Body Image, and How Does Social Media Play a Role?
Body image directly correlates with how one sees themselves, when women look in the mirror they have a tendency to criticize specific parts of their body. The want to criticize and change has raised concerns, awareness, and extensive research that dissatisfaction with our bodies, as women, are directly related to mass media. "Research has shown that media exposure to unattainable physical perfection is detrimental to people, especially women, and that the detrimental effects are currently more the rule than the exception."(Haas.405)
"Looks aren't everything" Ted Talks by Cameron Russel
What is a stereotype?
Stereotypes are qualities assigned to groups of people related to their race, nationality and sexual orientation, to name a few. Because they generalize groups of people in manners that lead to discrimination and ignore the diversity within groups, stereotypes should be avoided.
Challenging Women's Beauty Stereotypes
"Love my body" vs "Real beauty" campaign
Thanks for viewing!
By Mauvreen Allan
"Love my body"
In 2010, Victoria's Secret Launched a campaign for their lingerie titled "Love My Body". To promote the latest bras and underwear line, Victoria's Secret launched "Body for Everybody. Love My Body" that featured some of their newest models (Hintz-Zambrano). The bra itself for the advertisement is actually called the body bra (Hintz-Zambrano). Really the campaign is not "Love Your Body" it is more along the lines of "Love Your Bra". From the picture above, one can tell that "Love Your Body" may not have been the correct name for the campaign. The advertisement features one body type: model skinny, not that there should be anything wrong with that. However, there a many other body types out there that could have been featured.
In 2004, the company Dove launched a campaign titled "Real Beauty" ("The Dove Campaign fir Real Beauty"). Their mission statement for this campaign is "To make women feel more beautiful everyday by challenging today's stereotypical view of beauty and inspiring women to take care of themselves" ("The Dove Campaign For Real Beauty"). As pictured above one can see the many differences in between the Victoria's Secret "Love My Body" campaign and Dove's "Real Beauty". One of the first noted differences is that "Real Beauty" features more of a variety of skin types. The second major difference that all of these models in this advertisement are curvy women. Dove is thereby stating that "real beauty" is only for women with curves. "Real Beauty" should not define one body type either. Lauren Dye from Canadian Journal of Media critiqued Dove Campaign, she stated that " I will argue that the message of Dove’s Campaign for Real Beauty is not only contradicted by its product-line, but that Dove exploits women’s desire for such an inclusive message" (114). Dye also reminds the reader that while Dove is advertising for "Real Beauty", the company itself sells beauty products beauty, thereby contradicting their expectations of the female image. Like the Victoria's Secret advertising for a bra instead of body image, Dove is actually advertising for one of their beauty products in the campaign, not exactly "real beauty".
In this Ted talk, model Cameron Russel shows the world that although the media is portraying a perfect image of models in magazines, tv shows, movies, etc. it isn’t like that behind the screen: there is photo shops, make up and hair done, fake tans, surgery, and frankly lots of these models are actually unbelievably insecure, because they are told everyday to look and be “perfect”; (which is impossible). The model proceeds to talk about how looks aren’t flawed and imperfect, and that you should love yourself for who you are. As a model, she acknowledges that looks indeed have power over the corrupt police system and many other situations/ places, that her race and gender as a white woman can give her leeway. She also exposes how the media deconstructs her as a person and forms a separate image that is not her. She understands that she did not win the lottery, not only as a pretty person but also as a skinny, tall figure that is idolized in our modern society. She is also telling us about being a model is not a dream job, but rather a fall back, because she tells us that there is no purpose. This video in my opinion shows counter-culture message to women as well, because it shows the honest truth of being a model that many women look up to, and that could be a realization that they’re not perfect either, so it’s ok for women to love themselves for who they are and how they look too. At the end of the day, even those models that are stereotyped as “sexy beautiful women” look pretty average behind the screens too.