Send the link below via email or IMCopy
Present to your audienceStart remote presentation
- Invited audience members will follow you as you navigate and present
- People invited to a presentation do not need a Prezi account
- This link expires 10 minutes after you close the presentation
- A maximum of 30 users can follow your presentation
- Learn more about this feature in our knowledge base article
Evaluate research on conformity to group norms.
Transcript of Evaluate research on conformity to group norms.
Less outside factors influenced the experiment
Generated more research Weaknesses Deception
No ecological validity
Demand characteristics The participants were all assigned a role as either a guard or a prisoner.
The aim of the experiment was to determine how the participants would react to these roles
As the experiment progressed, the participants became more and more engrossed in their roles. Strengths The experiment was very heavily controlled and regulated.
The prison setting was made as realistic as possible, giving a little ecological validity
Weaknesses Incredible ethical issues
Psychological trauma Lab study - easily controlled; replicable; empirical results Strengths Gynocentric - cannot generalize Not ecologically valid (situation was unlike real life) Use of stooges (deception - unethical) Weaknesses Evaluation of Moskovici's study Minority opinion can affect majority opinion, but not to the same degree as majority influence would
There must be consistency in the minority opinion in order to alter majority opinion - attribution theory Conclusions from the study Experiment: To see whether minority participants could influence the majority to give an incorrect answer in a color perception test. Conformity evaluate research in conformity in group norms Sheriff (1936) Zimbardo
(1971) Asch Moscovici by Adilah, Hylke & Olivia The participants were asked to judge the lengths of a series of lines as compared to other lines.
When placed in a room with others who gave an incorrect answer, Asch found that 32% of these participants conformed and gave the wrong answer. Strengths As opposed to Sherif's experiment, there was a definite correct answer
Lab study Weaknesses Demand characteristics
No protection from uncomfortable situations
No ecological validity
Can't be generalized
Only relevant at the time