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Assignment 1 Essay plans.

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Andy Ruddock

on 22 March 2016

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Transcript of Assignment 1 Essay plans.

Essay Plans, Assignment 1.
Step 1: State what this question is asking you to do, and tell the reader how you will answer it.

This question asks you to explain why it is hard to show that media content is independently responsible for changing how young people think and act.
Tell the reader which authors make this point. Tell the reader whose work you are going to use, tell the reader which case study you will use, and tell the reader what point you will make.

Step Two: Tell the reader about your key authors.

Who are they?
Why have you chosen them for this essay?
What is the general arguments of the pieces you are using?
What are the specific ideas will use, and why are they important (a short quote here is a good idea)?
e.g. Gunter and the problem of validity in experimental studies, and/or the significance of audience interpretation in determining effects.
NB-READ GUNTER AND USE HIM IN THIS QUESTION-REMEMBER THE NOTES I PROVIDED ON MOODLE.
Step 3.
Introduce your case study and explain how it illustrates the significance of the ideas introduced in step 2.
e.g. Jonathan Pieslak: Explain how his case study illustrates the idea that the effects of media violence are shaped by the way that young people actively interpret the meaning of content in specific social settings (hence underlines Barry Gunter's point about validity issues in experimental studies)
If you want a D or an HD, think about using your own case study, or use one of the studies from the reading lists posted on Moodle 2

Step 4. Conclusion
Tell the reader why scholars don't believe in direct effects.
e.g. violent media can contribute to real violence when young people see it as violence, are motivated to reproduce that violent, are in a social situation where violence seems a rational thing to do, and when it will be rewarded.
...or media violence has a range of effects, not all of which can be seen.
or surprise me with something I haven't thought about.

What is it difficult to research the social impact of media violence (Week 3)? Your answer should address alternative views on definitions of media violence, alternative methods for researching its impact, and alternative kinds of effects (e.g. behavioural versus political outcomes).
Essay 2
.

Essay 3
.

Why is global media entertainment sometimes a source of political conflict? (week 4). This question asks you to explain how global
media formats, such as reality shows and talent contests (e.g. The Voice) reflect historical concerns about cultural imperialism (the idea
that one culture can change the values of another through media).
Step 1: State what this question is asking you to do, and tell the reader how you will answer it.

This question asks you to explain why global entertainment shows, aimed at young people, are significant on a political level. It also asks you to explain how the 'ordinary', 'trivial' things that millions of young people do in relation to these shows-like voting for a favourite pop idol-are important factors in determining the ultimate significance of these shows (i.e. you have to comment on who benefits most from the things that young audiences do).
Tell the reader which authors make this point. Tell the reader whose work you are going to use, tell the reader which case study you will use, and tell the reader what point you will make.

Step 2. Key ideas/authors
Who are they?
Why have you chosen them for this essay?
What is the general argument of the piece you are using?
What are the specific ideas from this piece that you will use, and why are they important (a short quote here might be a good idea)?
Select a short quote, and explain what it means, in your own words.
Step 3. Case Study
Introduce your case study and explain how it illustrates the significance of the ideas introduced in step 2.
e.g. Huang and Chitty on how the practice of text voting creates an illusion of participation which please all parties because it presents no challenge to the social order (or something else that you find more interesting).
If you want a D or an HD, think about using your own case study.
Step 4. Conclusion
Explain in your own words why global tv formats are political.
e.g. reality talent shows in China allowed for the experimentation with new modes of liberalized media control (see Zhong's account), particularly because of changing technologies. So Supergirl ended up as the battleground in a series of conflicts about global popular culture that have been around for some time.
or surprise me with something I haven't thought about.

How have mobile media affected the social lives of young people? (week 5). This question asks you to explain how personal media use is shaped by policy, economics and identity.
Step 1: State what this question is asking you to do, and tell the reader how you will answer it.

This question asks you to explain how using media involves young people in complicated negotiations with political, social and cultural identities. We've seen 2 examples of this; the idea taking part in Supergirl means thinking about what it means to be Chinese, and the idea that using mobile phones involves teenage girls in performing gender.
Tell the reader which authors make this point. Tell the reader whose work you are going to use, tell the reader which case study you will use, and tell the reader what point you will make.

Key authors/ideas
Who are they? Which of the set readings are you using?
Why have you chose them for this essay?
What is the general argument of the piece you are using?
What are the specific ideas from this piece that you will use, and why are they important (a short quote here might be a good idea)? Pick a quote and summarise in your own words.
e.g. McRobbie: The ways girls use media has always reflected their economic position, social policy around gender, and the role that media have historicaly played in legitimating patriarchal (male-dominated) society.
Hijazi-Omari and Ribak; The study of mobile phone use among Palestinian teenage girls show the integration of technology and gender politics; getting and using a phone invokes global debates about modesty.

Case study
Introduce your case study and explain how it illustrates the significance of the ideas introduced in step 2.
e.g. Hijazi-Omari & Ribak on mobile phones and modesty.
If you want a D or an HD, think about using your own case study, or use one of the studies from the reading lists posted on Moodle 2

Conclusion
Tell the reader why young people build or act out identities when they use media.
Explain situations where using media involves young people in negotiating with history, society and/or the global economy
or surprise me with something I haven't thought about.

Essay 4
Essay 1
Pick a celebrity who appeals to young people. How can his or her success be attributed to the organisation of media industries?
media industries turn real people into celebrities
changes in global media industries expand the range of people who become celebrities
celebrity helps us to explain the blending of media and everyday life.
Step 1: State what this question is asking you to do, and tell the reader how you will answer it.
The question asks you to explain how celebrity is a concept that can be used to understand how media
make social reality.
Celebrities become celebrities when their real life stories can be packaged into media narratives. To explore this idea you might discuss things like the difference between talent and celebrity, or the way that 'authenticity' is built through media narratives.
Step 2: Key ideas and authors
Who are they? Which of the set readings are you using?
Why have you chose them for this essay?
What is the general argument of the piece you are using?
What are the specific ideas from this piece that you will use, and why are they important (a short quote here might be a good idea)?
e.g. Graeme Turner: the most interesting thing about contemporary celebrity is that it depends on being seen as 'ordinary'. What does this mean, and why does it matter?

Step 3. case study.
Introduce your case study and explain how it illustrates the significance of the ideas introduced in step 2.
e.g Bam Margera-has succeeded by selling simple stories about having fun with his friends to several different media platforms. His 'ordinary' appeal is used to attract audiences across these platforms.
Better to find you own example.

Step 4. Conclusion.
Celebrities, as Turner put it "are becoming embedded in our culture’s repertoire of understandings of what it is to be a subject, what constitutes identity and what kinds of performance of identity might be desirable” (2010, 18).
What does this mean?
How is this happening?
How does your celebrity illustrate this process?
Everyone Read This
Submission is ONLINE ONLY via moodle
Deadline is 11. 55 pm on April 18. LATE PENALTIES APPLY AND ARE DESCRIBED IN UNIT GUIDE. NO ESSAYS ACCEPTED 2 WEEKS AFTER DEADLINE. NON SUBMISSION RESULTS IN FAILURE.
No extensions for clashing deadlines.
Complete the 'Assignment 1 Choice Activity" before submitting-this is your cover sheet, and you won't beable to submit until it's done.
4-5 ACADEMIC references (not including newspaper articles, magazine stories).
Lectures must be referenced.
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