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Little Girls or Little Women?

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Candice Amour

on 24 July 2014

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Transcript of Little Girls or Little Women?

American Psychological Association def:
inappropriate imposition of sexuality on children

Lower cognitive performance

Greater body dissatisfaction

Eating disorders


Physical Health Problems
Disney Princess Empire
Cause of:
Unhealthy Body Images
Media Consumption

On an average children ages 8 to 18 consume 10 hours and 45 minutes worth of screen media content a day

36% of children under 6 live in a house where the TV is on all or almost all the time.

43% of children of ages between 4 and 6 have a TV in their bedroom
Parents' Involvement is Key
Paying attention to different behaviors.

Monitoring what kids watch on television and the internet

Talking to children and giving them different perspective views.
Social Media
The internet offers a social feedback loop that is heavy on appearance and superficiality.

Girls use social media to get feedback in areas that they've been told by the culture that they need to express or work on.

For example, thirteen year olds posting picture of their butts in tight leggings so people can comment how great her butt looks. Social acceptance.
Little Girls or Little Women?
The Disney Princess Effect
In today's highly sexualized environment - where 5-year-olds wear padded bras - some see the toddlers-and-tiaras Disney Princess craze leading to the pre-teen pursuit of "hot" looks. Do little girls become little women too soon?
50% of 3 - 6 year old girls worry they are fat

1/4 of 14-17 year olds exchange naked pictures

$1.6 million is spent annually on thong underwear for 7-12 year-olds

1/3 of 10-17 year-old internet users are exposed to unwanted sexual material

60% of children come into contact with pornography
Happily Ever After
parents suggest this idea is a
"feminist attack"
Marketing Approach:
It's About Shopping
Young children as new niche audience

Contributing to the increased sales of accessories, makeup, clothes, and such

Shaped up today's culture; heavy on appearance and superficiality

Body Image
Rolling magazine's images of the famous women.

Professional women in media are still shown very sexy.

Leads to body image issues, looking to be sexy.

Drop out of sports
Staying 1 Step Ahead
TrueChild help reconnect race, class and gender
In the article it mentions: New regulations to approaching children

Campaign for a Commercial Free Childhood
Reclaiming Childhood from Corporate Marketers
In the article it says: Pushing for marketing restrictions
TRUCE—Teachers Resisting Unhealthy Children’s Entertainment
Raise public awareness, limit harmful influence, promote healthy play, eliminate marketing
publishes media and play guides—
Review toys
Recommend age-appropriate activities

SPARK (Sexualization Protest: Action, Resistance, Knowledge)
Clarify the difference between healthy sexuality and sexual objectification
gathering of girls and adults
Media awareness
Fighting stereotypes
Staying 1 Step Ahead
Full transcript