Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Nordstrom Case Study

No description
by

on 15 December 2014

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Nordstrom Case Study

Nordstrom Case Study
History of Nordstroms
John W. Nordstrom
1901 Wallin & Nordstrom shoe store
1960 eight stores in Washington and Oregon
Expanded to Womens Clothing
1971 Nordstrom went public and changed name
1973 Nordstrom Rack opens as a clearance outlet
2014 Nordstrom goes global in Canada
Apparel, Shoes, Cosmetics, and Accessories
SWOT Analysis
Competitors and Differentiation
Nordstrom's Brand
Target Markets
Female Shoppers Between 20 and 50
Loyal Shoppers are Females 35 to 75
Nordstrom Website Targets Younger Shoppers
Attract Customers Through All Stages of Life
Conclusion & Recommendations
Unique Designers and Suppliers
Nordstrom Rack
Global Expansion
Brand Positioning
Strengths
Weaknesses
Opportunities
Threats
Customer Service / Return Policy
Brand Name / Brand Equity
Unique Products
Innovative Culture
Size Advantages / Cost Advantages
Pricing Power
Customer Loyalty
Supply Chain
Strong Management
Online Growth
Increasing Receivables

High Debt Burden
(Overleveraged)

Global Presence
Financial Markets
New Services
Advertising
British Collaboration
Canadian Expansion
Brick and Mortar Growth
Online Growth


Bargain Bin?
Changing Consumer Tastes

Competitive Environment

Economy

Substitute Products
Product
High End
Affordable
Superior Customer Service
Large Stores
Positive Shopping Experience
Nordstrom Rack
Discounted Price
Place
Full-Line, Nordstrom Rack, or Online
Different Customers
Price
Comparable to Industry
Prices Sensitive to How Industry Acts
Nordstrom Rack has Discounted Prices
Promotion
Selective Advertising
No Coupons
Other Promotions
Gifts and Discounts on 2 for 1
July Anniversary Sale
Magazines
Holiday Commercials
Competitors and Strategies
Competitors
Industry: Retail
Sub-Industry: Department Stores
Macy's
Sears Holding Corp
Kohl's Corp
JC Penney Co
Dillard's Inc
Saks Inc
Differentiation Strategies
-Customer-Centric Selling
-Hiring Nurturers
-Return Policy
-Store Layout
-High-Quality at Premium Prices
-Customer is #1
Full transcript