Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Markstrat

No description
by

Grace Tang

on 7 April 2011

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Markstrat

? 1. Comprehensive Markstrat "Masters of their fates" 1. Know Thy Enemy Initial Strategy:
"Chance may crown me" Team SEXY SELF SEED Lessons learned:
"Cowards die many times before their deaths"
Watch out for VEGA!! Jon Austrom Vivian Lou 2.No brand lasts forever 3.Excessive Sales Force:
"Too many minions spoil the broth" 4. SEXY as our CASH COW:
"All that glisters is not gold" 1. Know Thy Enemy Sumit Wagley 5. Penetration Pricing is not for us:
"The most unkindest cut of all" What should we do next:
"What light through yonder window breaks?" Team A Team O What we want to be improved: 1. What's gone and what's past help: Markstrat Tutorials 2. Vague Handbook What we liked about the game: "Friends, Romans, countrymen, lend me your ears" 2. Competitive SEMI was unmodified for 4 periods BUT Consumer perceptions were evolving Increased sales force from 122 to 182 Increased Operating cost Increased Firing cost Do not rely on a decreasing market segment Low Contribution Margin Sigh... Price High OR Price Low? Short Term
Vodite: Target followers
What's done is done
Sonite: improve SEXY and SELF Long Term
Buffs market decreasing
Exit Sonite
Focus on Vodite
Markstrat is a card game Sonite? Vodite? Snowball Effect Want Vodite Need $ for R&D Pull Sonites Still Broke Gotta catch em all! Jon Austrom Vivian Lou Grace Tang Sumit Wagley What challenged us for 1.5 hours 90 minutes 5400 seconds a week? Place: Price: Product: 6. Promotion: SEMI Advertise Advertise Advertise!!! SEM2 2 Thank you! New Products Fail Need drastic action Cut Budget
Full transcript