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Grace Tang

on 7 April 2011

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Transcript of Markstrat

? 1. Comprehensive Markstrat "Masters of their fates" 1. Know Thy Enemy Initial Strategy:
"Chance may crown me" Team SEXY SELF SEED Lessons learned:
"Cowards die many times before their deaths"
Watch out for VEGA!! Jon Austrom Vivian Lou 2.No brand lasts forever 3.Excessive Sales Force:
"Too many minions spoil the broth" 4. SEXY as our CASH COW:
"All that glisters is not gold" 1. Know Thy Enemy Sumit Wagley 5. Penetration Pricing is not for us:
"The most unkindest cut of all" What should we do next:
"What light through yonder window breaks?" Team A Team O What we want to be improved: 1. What's gone and what's past help: Markstrat Tutorials 2. Vague Handbook What we liked about the game: "Friends, Romans, countrymen, lend me your ears" 2. Competitive SEMI was unmodified for 4 periods BUT Consumer perceptions were evolving Increased sales force from 122 to 182 Increased Operating cost Increased Firing cost Do not rely on a decreasing market segment Low Contribution Margin Sigh... Price High OR Price Low? Short Term
Vodite: Target followers
What's done is done
Sonite: improve SEXY and SELF Long Term
Buffs market decreasing
Exit Sonite
Focus on Vodite
Markstrat is a card game Sonite? Vodite? Snowball Effect Want Vodite Need $ for R&D Pull Sonites Still Broke Gotta catch em all! Jon Austrom Vivian Lou Grace Tang Sumit Wagley What challenged us for 1.5 hours 90 minutes 5400 seconds a week? Place: Price: Product: 6. Promotion: SEMI Advertise Advertise Advertise!!! SEM2 2 Thank you! New Products Fail Need drastic action Cut Budget
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