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Transcript of HMI
Chandler Denison, Rafael U. Gonzalez-Barros, Barry Ladizinski, Steven Starkey
Marketing Management Prof. Sunil H. Contractor
HMI Polyphonic Background
AIA Founded in 1988
Artificial Intelligence, Science and Math to solve complex Business Problems
Melody, Harmony, Tempo, Pitch, Octave, Beat, Rhythm, Fullness of Sound, Noise, Brilliance, Chord Progression.
"Music Recommendation Systems"
Best Buy, HMV, Virgin Megastores
Troubling Economic Times
Reluctance Amoung Retailers and hardware providers
Back to the drawing board
Common Mathematical properties between "hit songs"
Past 5 years
Singles Top 40, Billboard Hot 100 to create "Hit Clusters"
Hit Song Science
300,000 to 1,000,000
A&R exec with “good ears”: 10% success rate
HSS score 7 or >: 90% success rate
$300 per 10-song LP, 2 hours
Marketing Cost per Single
Current Human Standard
HSS Early Success Stories
If you were Mike McCready, the CEO of Polyphonic,
Which target market- unsigned artists, producer, or
record companies- would you pursue?
What value does Hit Song Science create?
How do you determine value?
What constitutes a success?
What are potential benefits and drawbacks of Hit Song Science for each player in the music industry?
Who stands to gain or lose most from this technology?
How would you market this?
If HSS was around today, how do you think it would fare in today's music industry?
Is HSS more applicable to today's music industry?
Why did it not take off?