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Billabong - business studies assesment task

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Anna Nordon

on 7 March 2013

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Transcript of Billabong - business studies assesment task

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Images from Shutterstock.com FACTORS CONTRIBUTING TO POTENTIAL DECLINE - create new or enhance existing products
- improve efficiency, cost and ethical value of production methods
- regularly update & experiment with new technology
- regular conduction of market research
- increase marketing Suggestions and strategies Billabong Internal influences External influences Business life cycle Legal structure Business culture E-commerce nature of business Markets, distributes, wholesales and retails sportswear, accessories and sports equipment for different brands as well as their own brand. Share price: $0.870
Revenue: $14444.08 million AUD
Net profit: -533.67 million AUD
Employees: over 6 000
worldwide Product Location - tracking sales
- marketing
- online shopping - code of conduct
- productivity and efficiency
- less absentee days - size
- materials
- range
- changes in stock - outlets close to ocean
- respect community
- hire local staff
- environmental initiatives Political Social Environmental Technology - increasing interest in surfing
- create diverse product range
- market research - trade barriers
- exporting
- overseas branches
- foreign competition - eco-friendly work places
- reducing waste
- company reliance on natural elements - transporting products
- delivering online purchases
- marketing
- communication with customers Economy - rising level of income
- increasing tariffs = expensive products
- people can afford leisure activities post maturity - decline - decline in profit
- decrease in ASX share prices
- lack in shareholder confidence
- difficult to borrow money
- suppliers may limit credit facilities
- products may become obsolete (unsold stock)
- loss of qualified employees Public - public since 2000
- global growth
- increased prominence
- larger customer base decrease in popularity
of surfing competition - with superior,
more innovative & less expensive
products inability to keep up with technology THE END Recycling statistics within head office, Australia, 2010 - 11 •Recycled 11.5 tonnes of shredded paper. This was 35% lower than the prior year due to improved printing processes that reduced overall paper consumption.•Recycled 26.5 tonnes of cardboard that was used to ship goods. This was a reduction of 17% on the prior year due to a greater re-use of boxes.•Recycled 8.8 tonnes of packaging-related plastics.•Recycled 1.95 tonnes of bottles and cans.•Recycled 361kg of toner cartridges from photocopying machines.•Recycled 10kg of cell phones and related accessories.
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